Jack Daniel’s proposes in your Christmas ad a completely new soundtrack to inspire people to enjoy these holidays, beyond the conventional.
The result is a song starring the toast with the world beatbox champion, Marcos Martínez, better known as Grison for his collaboration in the television program “La Revuelta”. The song is produced by Pablo Cebrián, a well-known Spanish music producer.
The release of this song is accompanied by a digital piece that shows the creation process of the song, designed by Jack Daniel’s together with the creative agency, Proximity Barcelona.
“Jack Daniel’s has always been an iconic brand and we want to continue being so, reinforcing the connection with the local young audience. “Music has always been in our essence and Grison has been the perfect partner”comments Emilia Wróblewska-Dinis, Marketing Director at Jack Daniel’s Spain, in a statement.
TECHNICAL SHEET
- Agency: Proximity Barcelona
- Client: Jack Daniel’s Spain
- Marketing Team: Irene Company, Aroa Ramos, Marina Lara
- Accounts Team: Irene Pérez, Alberto Faiella, Isabel Aljama
- Creative Team: Joaquín Barbero, Ana Garín, Beatriz Nieto
- Production: Grupoidex
- Director: Álvaro G. Company
- Producer: J. Santatecla
