According to internal brand data, only 1 in 4 Audi drivers consult the Traditional vehicle manual. In this context, he has presented Audi Readera functionality that reinterprets access to the technical information of the car from a digital and interactive approach. The tool, integrated into the “Myaudi & Me” app, uses artificial vision to offer instant explanations about the different elements of the interior of the car, focusing them with the mobile camera.
The objective has been to transform the complexity of the manual into an intuitive experience
The solution has been developed by Ogilvy Barcelonain collaboration with the Start-Up of Computer Vision Roboflow, and is an example of how to apply artificial intelligence to improve user experience from a functional approach.
“Our goal was to transform the complexity of the manual into an intuitive experience and instantly accessible”explains Lorenzo Spadoni, Innovation & Technology Partner in Ogilvy.
To make possible Audi Reader, the system was trained with more than 10,000 images tagged from the 27 current Audi models, linking each physical component with the corresponding information in the owner’s manual. The result is A living digital manualwhich recognizes buttons, witnesses and areas inside the car to offer explanations at the time, without the need to searches or depend on complex navigation.
From the app, users can also contact their after -sales advisor, request an appointment or ask for road assistance, consolidating in a single digital environment the entire relationship of the client with the brand.
“Innovation not only applies to technology, but also how we connect with our clients”points Emma Castells, CRM & Bi Manager of Audi.
This initiative is part of the strategy of Technological innovation De Audi, which in 2024 invested 4.6 billion euros in R&D, reaffirming its commitment to solutions that connect product, experience and service under the same digital ecosystem.
