Mediamarkt It is the new official sponsor of the Kings Leaguethe sports competition created and promoted by former soccer player Gerard Piqué through his company Kosmos and in collaboration with streaming figures, such as Ibai Llanos. The brand and tournament have reached an agreement by which Mediamarkt looks in the shirts of the twelve participating teams.

The logo of the consumer electronics distribution company is already observed in the front of the players’ equipment. Since the fifth split of the Kings League started, on February 16 in the Cupra Arena space, in Barcelona, ​​the black version of the logo can be seen in the chest of the shirts.

To officially publicize the agreement, Mediamarkt has resorted, precisely, Gerard Piqué. In a shared piece on social networks, the entrepreneur questions the meaning of the concept of “NPC”, which is not “an uncle who neither clicks nor cuts”, as it seems to declare in an interview that he reviews. When running with a brand post, he decides to contact them to receive explanations, and the company indicates that the meaning is “new t -shirt sponsor.”

Mediamarkt Thus replaces the presence of Infojobswhich had occupied that same space since the end of the year 2022. The job search portal also exercised as the main sponsor of the tournament and also held the Naming Rights of the same, an aspect that, on the other hand, is not part of the agreement between the agreement between Mediumkt and Kings League.

However, the presence of the mark will not be limited exclusively to the shirts, but can also be seen in the Stadium screens And in the Overlay of the retransmissions, in the assets and creativity of social networks, in the mentions of the streamers and in audiovisual pieces about key moments of the competition.

From Mediamarkt they point out that the initiative is a reinforcement of its commitment to sport, well -being and innovation, since it is linked to one of the most disruptive entertainment phenomena in recent years. They also ensure that there is an affinity between both brands in regard to technology and entertainmentwhich will open the door to joint initiatives.

These, explain from the brand, will combine the reputation of Mediamarkt in the technology sector and the connection that the Kings League maintains with its audience, which generates a unique context for the Creation of innovative experiences and dynamics for fans of the competition.

“This sports phenomenon has revolutionized the way we live football, connecting with a new generation of fans, and we love being part of this revolution“said Marta Domínguez, Head of Marketing at Mediamarkt Spain.”We want to be where our community is, sharing the emotion, adrenaline and passion of sport and technology. I am sure that this sponsorship is just the beginning of everything we are going to live together”

For their part, from Kings League they consider that having Mediamarkt is another sample of Innovation and disruptive formats that connect with the new generations. “Kings League is an example of how entertainment and sport evolve, and having a brand like Mediamarkt reinforces our growth and projection“said Marc Carrión, Chief Marketing Officer of Kings League.

Mediumkt thus swell the list of Kings League sponsoring brands for this season, of which they are already part Adidas, Cupra and JD Sports. The latter announced in January an agreement as a sponsor of all leagues, both that of Spain, Italy, Latin America and the Club World Cup; And since 2023 looked in the Ultimate Móstoles shirt, the creator’s team Djmariio.