“When you make pop, there is no stop” is one of the most popular brand slogans and deeply rooted in global culture. It is the one that has identified Pringles for more than three decades and that is now recovered and reinvented in its new advertising campaign to connect it with new generations.

The potato chip brand is betting on nostalgia and the revival of 90s culture to get closer to consumers who grew up with the claim and, at the same time, refreshes it by seeking to gain notoriety among today’s young people. He does it with “Duck King”, created by the FCB New York agency, with which he once again explores the fun that arises when opening one of the emblematic cans of his product.

Thus, the spot, directed by Thomas Ormonde and produced by ProdCo, shows a young man who uses Pringles to create “duck lips” with the intention of joking with a girl, but ends up anointed king of the ducks and lifted up and adored by a flock of ducks.

Pringles not only recovers “When you make pop”, but also the recognizable “duck lips”, alluding to the appearance that the face takes on when holding two of the brand’s potatoes between the lips. This resource, now reviewed through the prism of absurd humor, was also a protagonist in Pringles campaigns during the 90s.

“It’s full of the humor and energy that Gen Z loves, staying true to our flavor roots while offering a playful nod to those who remember the original“, commented Mauricio Jenkins, Marketing Director of Pringles in the United States, about the campaign, according to adweek.

The campaign, as reported by the agency, has sought humor in functionality and in the product’s own characteristics and has reviewed a brand asset, such as a memorable and recognizable slogan, and has updated it to connect it with generation Z, the type of content that is consumed today on social networks and on the internet.