McDonald’s does not have its own service of Delivery at home, It makes their deliveries through platforms such as Just Eat, Glovo or Uber Eats. Perhaps that is why especially the work carried out by professionals who work to get their product to consumers, and it is those who pay tribute in their new communication action.

By the hand of the creative agency TBWA/Spain has created “At”, A campaign that aims to highlight the work of the RIDERS and the essential role they play in the restoration industry and, more specifically, the QSR category (Quick Service Restaurant). It also highlights the function carried out by distributors to facilitate life to many people.

To do this, he has created a series of creativity based on photographs of the renowned Photographer Ale Burset. They are shown to the distributors in front of adverse climatic situations, strategically placed in front of McDonald’s premises, so that the emblematic and recognizable yellow arches of the chain seem wings behind the backs of the Riders.

The graphics are accompanied by the slogans “Nevada superheroes, thanks“, and “Midnight superheroes, thanks”, Phrases with which the importance of the role of home deliveryors hopes. Its activity is essential both for the consumer experience, as for the businesses of the companies in the sector.

“Without them, it would not be possible to bring the best McDonald’s experience to the homes of all those who choose us. In this way we want to thank the great work they do not only for our brand, but for the entire sector”, Explain from the brand in a statement sent by the agency.

Creativities will be activated in exterior advertising, including fences and digital mupis throughout the Spanish territory, and will also have a digital campaign on websites and weather -centered applications. Media planning has corresponded to OMD.

Technical file

• Campaign: “Alas”
• Advertiser: McDonald’s
  • Customer contact: Álvaro Miguel, María Ibáñez, Susana Herrera
• Agency: TBWA Spain
  • Chief Creative Offer: Paulo Areas
  • Executive Creative Director: Héctor Alfonso
  • Creative Directors: Agustín Ballerio
  • Director Customer Services: Ana Belén Fernández
  • Account Team: Claudia de Juan
  • Producer: Carmen Torrado
  • Strategy Team: Ana Villarino
  • Media Team: Alberto Lauder
• Producer: Timing!
  • Executive producer: Marcela Moracci
• Photographer: Ale Burset
• Media Agency: OMD