Angustias, Dolores, Esperanza, Pilar … in the fashion brand campaign Ysabel Mora They are not just women’s names, they are also feelings and emotions associated with the experience of being a mother. On the occasion of Mother’s Day, To be held next Sunday, May 4, the firm celebrates all those moments that are part of motherhood.

The campaign, designed next to the Getting Better creative agency, He focuses on different maternity processes, such as pregnancy, childbirth or parenting, through women’s names and establishes a link of emotions between them. Thus, it portrays the pain of childbirth, unconditional love, fear and uncertainty, or care and patience.

“Maternity has a woman’s name. There will be times when you will be pain, anguish or comfort. You will be helpful or you will be loneliness. Then there will be days when you will feel miracles, remedies, piety … and also light, pillar, hope, peace, soul …”, Says the brand next to the piece.”Let’s call things by name.
Whatever yours, Happy Mother’s Day“

As the brand points out in a statement, the campaign intends to reaffirm the Ysabel Mora’s commitment With the real woman, their stories, their emotions and their ability to sustain and transform. “An invitation to look beyond the clichés and connect with the authenticity of the mother-son bond“, He explains.”Because behind each mother there is a story”

On the Valencian brand website, the campaign Connect with products of the brand in a section dedicated with gift ideas for Mother’s Day. Ysabel Mora highlights garments such as swimsuits, dresses or shirts, as well as accessories, such as socks, bags or sandals.