On WhatsApp they believe that “The right message at the right time can mean everything.”
From this insight has emerged “Push, Push”, an 11-minute film that seeks to capture the essence of British driver Lewis Hamilton’s journey of success, weaving candid moments with teenagers seeking his wisdom to overcome life’s challenges.
Following his victory at Silverstone, the brand has invited the seven-time F1 world champion to sit down with a few young people to share with them the lessons he has learned on his journey. From problems at school with dyslexia, escaping through karting, finding his place on the global stage and fighting for the top again after a 945-day drought, the driver remembers that “No matter where you are trying to go, you will get there if you are accompanied.”
It is a work of Modern Arts and has been directed by JM Harper
work of Modern Arts“Push, Push” celebrates the unwavering determination of the seven-time F1 world champion, who relied on the messaging platform to stay connected with his support system throughout his path to greatness. That is why WhatsApp has partnered with the team Mercedes-AMG Petronas F1 to release this short film, which celebrates the rise of Lewis Hamilton.
Directed by JM Harper and set in a garage, the film offers a personal view of the Ups and downs in Hamilton’s careerfrom his struggles at school to his triumphs on the circuit. Throughout the conversation, he highlights the importance of support, particularly the vital role his family, friends, and teammates have played in helping him persevere.
A key element of this branded content is how Hamilton uses WhatsApp to stay connected with his support system. The driver tells how messages of encouragement, often sent via group chats and voice messages, helped him get through tough times, including his triumphant return to the podium at Silverstone this year. A friend’s pre-race message – “Good luck, bro” – stands out in the video as a small but powerful source of support.
WhatsApp’s partnership with Mercedes-AMG Petronas F1 Team
This short is part of WhatsApp’s partnership with the Mercedes-AMG Petronas F1 Team, a collaboration that underlines the team’s confidence in the platform to Stay connected and coordinated throughout the F1 season. The partnership also includes exclusive content available through Mercedes-AMG’s WhatsApp channel, which has attracted more than 6.5 million followers.
The film has premiered in Austin, Texas, before the United States Grand Prix. Following the screening, Hamilton joined F1 presenter Naomi Schiff to discuss the impact of connection in both sport and life.
“Push, Push” continues WhatsApp’s tradition of highlighting inspiring stories through its original content. Earlier this year, the brand published “Happiness and Love: A True Story on WhatsApp,” which told the story of Layla Faraj, a 20-year-old Syrian refugee who turned to the platform in a time of adversity.