A festive feline character called “Cataclaws” He runs around the city encouraging everyone, young and old, to play. This is what we see in the christmas advertisement Legoa work of Our Lego Agency in partnership with the company’s global brand development team.
This is a continuation of the brand’s “Rebuild the World” campaign, which has been underway for some time and focuses on the importance of play and creativity. However, in the Christmas advertisement it is shown in a more intense way, recreating the typical atmosphere of families at this time of year.
2 Unlimited’s 1991 hit, “Get Ready For This”is the soundtrack of an advertisement that, in addition to “Cataclaws”, includes more than 20 different Lego models and a series of surprises for Lego fans to discover. For example, the “Cataclaws” Christmas sweater featured in the spot will be available to purchase as a minifigure accessory this season.
Technical sheet
- Alero Akuya, Vice President, Global Brand Development, TLG
- Harry Burns, Senior Director, Global Brand Development, TLG
- Jasmin Brennan, Global Brand Director, Global Brand Development, TLG
- Ted Bainsfair, Global Brand Director, Global Brand Development, TLG
- Nic Taylor, Director of Our LEGO Agency, TLG
- Carlo Cavallone, Creative Vice President, Our LEGO Agency, TLG
- Andy Grant, Creative Director, Our LEGO Agency, TLG
- Zack MacDonald, Freelance Creative, Our LEGO Agency, TLG
- Nils-Petter Lovgren, Freelance Creative, Our LEGO Agency, TLG
- Thomas Borghus, Editor, Our LEGO Agency
- Mai Winter, Art Director, Our LEGO Agency
- Elaine Lee, Senior Producer, Our LEGO Agency
- Dan Worrell, Global Business Director Masterbrand, Our LEGO Agency
- Rebecca Price, Global Strategy Director at Masterbrand, Our LEGO Agency
- Mani Sian, Communication Strategist, LEGO Agency
- Nat Williams, Communications Strategist, LEGO Agency
- Sejal Jain, Communications Partner, LEGO Agency
- Samantha Pearson, Project Manager, LEGO Agency
- Heloise Augier, Project Manager, LEGO Agency
- Josh Rocker, Producer, LEGO Agency
- Anas Sarraj, Associate Creative Director, Our LEGO Agency
- Claus Kristensen, Senior Designer, Our LEGO Agency
