The Christmas It is one of the periods of the year with the greatest work and expectation for the advertising industry in our country. But, above the rest, the last minutes of December 31 and the first of January 1 are those that attract the most attention because, along with Polvorones, Grapes and Campanadas, discovering which advertisers will say goodbye to the year and welcome the new one with their spots, has become a popular practice.
A few days after saying goodbye to 2024, in reason.Why we have been able to know Which advertisers will be the ones who show their spots? on the Atresmedia and Mediaset networks, both on New Year’s Eve and in those first moments of the New Year.
Among the names of the advertisers, there is a company that has made its centenary an important assets advertising this year, and another that is committed to communicating to its audience the importance of sustainability.
Atresmedia viewers will see Telefónica’s Christmas ad after listening to the twelve Chimes
Telefónica will be the first advertiser of the year
Atresmedia viewers will be able to see the Christmas advertisement of Telephone on their televisions after listening to the twelve Chimes, thus producing a change in trend since during the last decade Coca-Cola had been in charge of inaugurating the new year with its advertising.
On this occasion, Telefónica will welcome 2025 with an ad released a few days ago under the title “Neurona”. As a culmination of its centenary year, the company has worked hand in hand with the &Rosàs agency on a Christmas spot that seeks to inspire and reflect on the importance of connections, carrying as its main message the comparison between the functioning of the brain and the way in which human beings, united, can imagine and build a better future.
The ad explores how neurons need to create circuits to think, imagine and dream, and how this dynamic is reflected in society: the more connected people are, the further they can go together.
With this proposal, Telefónica reaffirms its commitment to innovation and its role in the evolution of society through technology, highlighting that true transformation occurs when all people have the possibility of uniting and dreaming together.
On the other hand, the company will offer a show of music, lights and videomapping in Puerta del Sol during the night of December 31. “Telefónica 100 Sol” It will begin at 10:30 p.m. and can be seen from the Madrid square as well as through the televisions that broadcast the Chimes.
From reason.Why We are waiting to confirm what the first announcement of the year will be on the Mediaset networks and we will update this news as soon as we have the information.
Iberdrola will say goodbye to 2024
The energy company will broadcast its Christmas advertisement before eating the twelve grapes with which the new year is traditionally welcomed. Thus, advertising 2024 will take its final steps on the Atresmedia and Mediaset channels thanks to the spot Iberdrola whose protagonist is “Roque”, a lantern fish who, together with a girl, embarks on an adventure on the high seas.
Under the motto “We take care of nature because it brings light to our lives”the story combines the magic of Christmas with a message of respect and care for the environment, highlighting the value of nature as a true source of energy. It’s a job from the Mrs. Rushmore agency.
Looking back, Prime Video and Iberia occupied the position of last advertisers of 2021 in Atresmedia; while the Tourism Department of the Andalusian Government did the same in 2020. For its part, Grupo Porcelanosa was in charge of saying goodbye to 2019 with the broadcast of the last advertisement of the year and Narciso Rodriguez was the last advertiser in 2022.
