The trend “Get ready with me” has been filling social networks for some time with videos showing influencers or content creators preparing for events, and showing beauty routines or fashion tips. Mapfre Now it is betting on this content format to help young people prepare for life.
The insured company has launched its corporate channel on TikTok with a creative strategy devised by the Tango agency that focuses on value creation and education. Thus, under the concept “Get ready with Mapfre” is sharing tips, recommendations and useful and practical information to accompany generation Z and millennials in the transition to adulthood.
In this sense, the strategy does not focus on selling Mapfre products or services – at least not directly – but on provide tools and knowledge to the community for decision making. In this sense, in the videos he explains concepts such as financial well-being, investment funds or the role played by insurance. All this with a very conversational and informative tone and close and dynamic communication.
The strategy entrusts the transmission of the insurer’s messages to a group of young people content creators and influencersamong whom are Benja Serra, GR Tamara, Gloria Vegana and Eli Defferari. All of them are faces known to the target and selected for the style of their content, mostly linked to daily activities and in a light and casual tone.
However, “Get ready with Mapfre” also has the presence of company employees. From the office they also explain topics with a more professional and technical tone, thus also seeking to work on credibility and trust.
The intention of the strategy is to create a space for Mapfre in the TikTok ecosystem by betting on the language and visual and narrative codes of the platform. At the same time, it aims to reinforce the company’s commitment to the new generation and their adequate financial development.
“Get ready with Mapfre” was launched on November 11, and most of its videos exceed 2 million views. From the Tango agency they point out that the channel has already achieved more than 19 million views.
The profile already has almost 2,000 followers.
