Beatriz NavarroMarketing Director at Renault, has been chosen as the new president of the Spain Marketing Association (AMKT). The appointment took place in the celebration of the 63 ordinary general assembly of the Association, in which the governing and representation bodies have also been renewed.

Navarro replaces a Enrique ArribasPro-Rae technical secretary in the Royal Spanish Academy, who has held the position since 2019, thus completing the maximum mandate contemplated in the statutes, which is set in the six years.
Before him, María Sánchez del Corral, current director of Marketing and Communication at Klinikare, held the position.

Beatriz Navarro was already part of the Spain Marketing Association. He has exercised as a member and is also a member of the mobility marketing committee.

In the context of his choice, he thanked the leadership and dedication of Arribas in a message posted in LinkedIn after the celebration of the National Marketing Awards: “In its management, it has promoted the transversality of marketing, defending that all managers must have a customer -oriented mentality and the satisfaction of their needs in a profitable way”He said.

He also thanked the work of José Luis Arbeowho has worked as a general director of the association throughout the last year and has carried out the review and update of the entity’s strategy as well as the renewal of the awards.

From the association they point to rejoice in having “a professional so prepared and with such a solid trajectory. We are convinced that, under their leadership, in the coming years they will be full of advances and new achievements that will continue to position marketing in Spain as a reference inside and outside our borders”, They explain.

Beatriz Navarro’s project for Amkt

In an AMKT statement, Navarro has indicated to be committed to strengthening the role of marketing in the economy, society and future generations, and ensures that its goal is take the association to the new times, promoting innovation, collaboration and professional development with a unit of unity and active participation.

“An association that wants to last must have a solid identity, but at the same time be flexible enough to evolve with society“Said the new president.”Coherence, innovation, empathy and consistency are fundamental pillars to build a strong and relevant organization”

According to the association in its statement, Beatriz Navarro intends to work the following strategic axes To enhance the relevance of marketing:

• Promotion of marketing value and creativity as growth engines
• Incorporation of technologies, such as AI and data, always defending the role of ideas and creativity
• Creation of continuous training spaces and mentoring and networking programs for young professionals
• Extend to other communities the association: create territorial organizations
• Expansion of the presence of the association in media, forums and strategic debates
• Review and empowerment of the National Marketing Awards, with new categories that recognize innovation, sustainability and diversity
• Promotion of an open, plural and representative association of all disciplines and generations

The new Amkt Governing Council

In addition, the Association has renewed its Governing Council, which is composed of 24 professionals:

• Beatriz Navarro (Renault) – President
• Enrique Arribas (RAE) – Vice President
• José Cabanas (children of Rivera) – Vice President
• José Carlos Villalvilla – Vice President
• Eduardo Alcaráz (Decv & Partners) – Treasurer
• Lucia Angulo (McCann) – Vocal
• Renato del Bino (Notr3) – Vocal
• Carlos Canto (SPSG Consulting) – Vocal
• Julíán Cañadas (Adobe) – Vocal
• Celia Caño (Mediaplus Equmedia) – Vocal
• Rafael Fernández Alarcón (Telefónica) – Vocal
• Javier Fernández Saavedra (T2O) – Vocal
• Javier Gómez (GFK) – Vocal
• Ricardo Maldonado (BBVA) – Vocal
• Jaime Massó (ESIC) – Vocal
• Jesús Moradillo (Llyc) – Vocal
• Esther Morell (Ilunion) – Vocal
• César Romera (Kyndryl) – Vocal
• Ángel Ruiz (AMKT Senate) – Vocal
• María Sánchez del Corral – Vocal
• Óscar Santamaría (Iryo) – Vocal
• Sara Vega (Fnac – Vocal
• Sergio Vicente (Leroy Merlin) – Vocal
• General Director Amkt – Secretary

Beatriz Navarro’s trajectory

Beatriz Navarro, with training in marketing, advertising and management, has developed its professional career in large brands of various categories. Before Renault Group As director of Marketing for Spain and Portugal in October 2021, she worked for seven years as a marketing and communication director in Fnac.

Previously, between 2010 and 2014, she held the position of Marketing and Communication Director of Starbucks For Spain and Portugal, a stage that he addressed after more than two years as a sales director at UNICEF. Before, she served as marketing and communication director for Springfieldbrand of the tendam group.

Beatriz Navarro began to forge his trajectory Com Responsible for Marketing and Group Sales Auna; Also as a director of Accounts at the Agency Bassat & Ogilvy, at the service of brands such as IBM, Coca-Cola, Telefónica, or Vips; and as head of sponsorship in REPSOL YPF.

In 2016, best marketing professional was recognized at the National Marketing Awards.