Of milk, white wine, red wine, chocolate, honey or even beer. The Torrijas They are one of the most famous and versatile sweets of Holy Week. And this year, Levaduramadre and Ruavieja They have decided to join in a cobranding to reinterpret their traditional recipe in a limited edition that combines traditional flavors with the sweet notes of the pomace cream.
Replace milk with the Ruavieja cream to completely change its flavor
The new Torrija is available In all Levaduramadre stores, and is one of the most anticipated product innovations of the calendar for regular brand customers, accustomed to launching of this type on certain dates. The recipe follows the traditional elaboration process under an artisanal style, but replaces milk with the Ruavieja cream to completely change its flavor.
“With cinnamon, nail, roasted coffee and praliné notes that enhance their indulgent character, the dessert reaches the perfect balance between sweetness and depth for those who seek a different gastronomic experience this April this month of April”, Explains Levaduramadre in a statement. The idea of the brand is to achieve a product that will merge.”Tradition with the pleasure of enjoying without haste”
“In Levaduramadre we always bet on respecting tradition while we explore new ways to surprise”, Explains Moncho López, founder of Levaduramadre.“Unite Ruavieja has allowed us to elaborate a dessert with the usual essence, but with a sophisticated and differential turn”,
For his part, Alejandro Gómez, Junior Brand Manager of Ruavieja, says that “The Torrija merges perfectly with Ruavieja’s spirit to enjoy time without hurry and taste the little pleasures of life that occur around a table. It is the merger we were looking for to raise these dates so”
With this action, Levaduramadre continues to take advantage of special consumption weeks during the year to innovate in your product offer. Moncho, its founder, is presented every year in the brand’s Instagram profile to teach Torrijas. In 2023 he did it with the traditional ones, and last year with a new edition that incorporated Dulce de Milk.
The brand has also supported other dates to launch Editions special. In 2023, for example, they presented their real roscón version, a limited edition to only 1,000 units. Among them, the brand had included a figure of Magician King bathed in gold, as part of a raffle for those who found it from a weekend at the Mandarin Eastern Hotel Ritz Madrid.
