Argus has launched its Christmas advert for 2024 with the help of Golden Globe-winning Australian visual effects director Michael Gracey. Starring once again the brand’s mascots, Connie the doll and Trevor the dinosaurboth help shed light on how the retailer can fulfill customers’ Christmas dreams, no matter what they are.

With creative from agency T&P, the animation was carried out by ETC and continues to develop the “There’s More To Argos” brand platform that was launched last year and showcases the range of unexpected and attractive products that the retailer offers.

Laura Boothby, Campaign Director at Argos, said: “Our customers love Trevor the dinosaur and Connie doll, so we’re thrilled they’re back to spread some holiday magic and fun in such an energetic and joyful way.”

For his part, director Michael Gracey has said that “Bringing this unique Christmas story to life for Argos is a joy, fusing Trev’s rock star vision with Connie’s warmth to capture our collective desire for the perfect gift.”