In an increasingly connected society, one in three people in Spain still does not know how to navigate digital environments. The Orange Foundation wanted to highlight the invisibility of this problem through an outdoor action: “The Invisible Door”, an interactive booth installed on the Puente del Rey esplanade, in Madrid Río, which invited passers-by to experience confusion, frustration and isolation, typical of those who do not have basic technological skills.

Thus, whoever entered “The Invisible Door” faced a seemingly simple challenge – get out – but was trapped in an environment that simulates the confusion of not being able to use an ATM, access a medical app or complete a digital procedure. A direct metaphor to illustrate what happens when no one has taught you how to use the basic tools of the digital age.

“We want people to experience firsthand what it means to not know how to use technology. It is something that many experience every day and we do not see it because it does not affect us directly,” They explain from the Orange Foundation.

The action, developed together with Dentsu X, Dentsu Story Lab and Dentsu Creative, seeks not only to raise awareness, but also to mobilize institutions, companies and citizens to act against a problem that limits access to rights, services and opportunities.

Furthermore, this action is part of the “Everything to learn” program, promoted by Orange and the Orange Foundation within the Generation D initiative, coordinated by Red.es with European funding. Its objective: to offer free, quality training to the most vulnerable groups to reduce the digital divide that persists in our country. The focus is especially on people over 60 years of age and without basic digital skills for whom Orange and the Orange Foundation will provide more than 300,000 hours of training throughout the national territory.

“The lack of digital skills is not a choice, it is a direct consequence of the lack of learning opportunities”they remember from the company.

Thus, “The Invisible Door” stands as a tangible symbol of the barrier that remains intangible for many. Its modern design and interactive challenge have sought to generate empathy with those who are left out of digitalization.