KFC He has broken a sales record in Spain. The fried chicken brand closed the 2024 exercise with 408 million euros in sales, which means approximately 41 million more than the previous year. It is positioned as well as the third most prominent chain in the sector QSR (Quick Service Restaurant).

According to the economist, joint sales between Spain and Portugal reach 486 million euros, with 293 restaurants in our country and 75 in the Portuguese market. The figure assumes that KFC was the D brande greater growth Within the five main category.

Likewise, as the latest Data of Circrana points out, the company has registered a significant increase in its market share In recent years. So much so that it is the first time that a brand specialized in fried chicken exceeds some great traditional typologies, hamburger and pizza, reaching a 6.6%spending fee.

“In an increasingly competitive and dense market, highlighting has become a challenge, and that is why we must continue to reinforce what makes us different” Joao Almeida, Market Leader of KFC Iberia, has commented, as reported by the aforementioned medium. “With almost 300 restaurants in Spain and having reached the third. Position in the fast food sector, we have demonstrated our ability to compete with the greats in the market”

Facing 2025 from the company they have pointed out that the objective is to exceed 500 million euros in billing, and reach 600 restaurants in the Iberian Peninsula by 2030. They point out that they will continue working to maintain leadership in the fried chicken category betting on product quality and authenticity in your style.

The positive data registered by KFC corresponds, in part, to its impulse to the Expansion of your restaurant network. The company has continued to inauguration of premises and reaching new corners of the Spanish geography during this year, as is the case of Cádiz or Melilla. In addition, he has opened his first restaurant at an airport in the Canary Islands, specifically in Lanzarote.
He has also put the focus on technology and service digitalization, with the commitment of new orders formats through the application or services Click and Drive or Click and Dine In.

However, one of the elements that has played a determining role in the growth of KFC is the marketing and communication strategy that it has developed over the last years. In 2024 the fried chicken mark was has associated with other brands, such as Jumpers or Netflix, to implement attractive actions and experiences for users.

Among other things, KFC was linked to “Forza Horizon” video game with the creation of a special circuit with which he invited the gamers to travel a special circuit and announced his ‘Drive Thru’ in Spain. He has also collaborated with Ibai Llanos and Netflix andn the creation of an immersive experience set in the series “The game of the squid”. In addition, he made his already iconic Eduardo chicken muslito in a Tamagotchi.

These actions are some examples of an approach, worked together with the PS21 agency, which combines strategy and tactics to build brand and at the same time boost business results. Therefore the brand was recognized in the latest edition of the Effective Awards. Specifically, it was made with awards in brand construction, better integrated campaign, best tactical action and better branded content action.