Streaming services occupy second place in the audience on Brazilian television. Second data published in Ricardo Feltrin’s column, in UOL, the ranking is as follows: firstly, Rede Globo (32%), secondly, online video platforms (15%) and, thirdly, Record (12%).
9 free streaming services for professionals
The expressive growth of this type of business gives opening for various analyzes and, even, it is possible to give some lessons that are valuable for professional life in digital marketing.
1. Identify new opportunities
Rather than a form of entertainment, streaming services are an extremely profitable business model. At the same time, it is a relatively recent way of consuming media, which gained momentum in the 2010s.
Previously, the main ways to search for films, series and music through legal means were through locators and digital purchases through platforms such as iTunes.
De facto, Netflix was a locadora. Created in 1997 in the United States, the company was innovative in that era: inversely, the unit’s loan provided an insurance service with a fixed tax that allowed loans via postal mail.
It was in 2005 when I decided to abandon DVD and enter the digital world. The 4.5 million beneficiaries rose exponentially, reaching 150 million at the end of 2019.
Please note: to be in the professional world, it is important to know how to identify the gaps to be innovative.
For example: What makes your work area uncomfortable? Or what aspect is missing or could it itself be better? Do you have any ideas that could solve this problem? Look around and try to find unique opportunities.
2. Streaming services are an example of adding value
The advance of even digital also drives piracy. At the beginning of 2000 there was already software such as Napster, which illegally transferred music. With the popularization of the torrent system, the data compartment became much simpler.
So, it is easy to get films, series and music for free, with quality, with legends, dubbed in different languages, etc., why do people have to pay monthly for this?
The answer is simple: streaming platforms add value to the service. One of the main ways is to show how to be assinante becomes the most practical process. There is no need to try to download, free up computer memory or run the risk of downloading any viruses. Simply enter the site, select your favorite and start attending.
Here it is: when selling your service, it is essential to show your customers the value of your item.
For example: content marketing can be seen by many as something we ourselves can do. In the end, it’s enough to write for the blog, right? Therefore, those who work in this area know that there are optimization techniques and writing for the Internet that do with that content strategyde facto, it works. It is that expertise that must be evidenced.
3. Show solutions in turbulent times
The new Corona virus pandemic has affected the entire world and completely altered the way the population engages in everyday activities, including the way they search for entertainment.
With dated cinemas and canceled shows, people will find streaming an alternative to search for films, music, documentaries and series during quarantine. In fact, research by the company Conviva shows that the audience of its services will increase 20% since March 2020.
Aliás, some platforms chegaram to be shown as a solution itself for singers. The national Globoplay, for example, offers live broadcasts for broadcast recipients of artists such as Ivete Sangalo, Lulu Santos and Roberto Carlos.
Here it is: in difficult moments, it is essential to find a way to show yourself as a solution to improve reality.
For example: with the pandemic, many companies will undergo a forced and unexpected digital transformation. Without preparation and specialized equipment, this is the last moment for agencies to offer their services and support these businesses in creating an online presence.
4. Adaptation for a new market
The streaming services will be available to confirm. This means that entertainment companies that do not take advantage of this fact will be able to be ultra-passed. It is said that large producers are beginning to withdraw their works from the catalog of Netflix and Amazon Prime to bet on their own platform.
This is the case of Disney, which is launching Disney+ in 2020. The perception that it would gain much more is to create a service and have exclusivity in its films and series.
What do you think: have you seen any new market trends? So why not find a way to map your reality?
For example: Mestre emerged as an agency specialized in SEO. As time, I was added to the Inbound service and, well, we are also a launch agency. The secret is not to stop in time and take advantage of these innovations within your business.
5. How to stand out does not give me concorrência
As two streaming services grow, they will emerge much more compatible with the precursor Netflix. Amazon Prime, Hulu, Disney+ have some names that cross borders, but there are also national services in various countries, such as Globoplay in Brazil and Blim in Mexico.
So, Netflix found steps to continue showing itself as different from other days. The first time was the creation of products. Instead of simply reproducing the catalog of major production companies, original series and films begin to be taken on the platform.
Now, with these exclusive items, many new entrants are attracted to be able to attend the products that are only available to them: Orange Is The New Black was one of the first to gain this popularity, which has recently been passed on to other originals such as Stranger Things, that broke countless audience records.
Ou seja: look for continuous melhoria! Even though you have been innovative before you start, other professionals can learn with you and conquer your market.
For example: is there something else that you can do? Considering that you have a design team and a content team in your agency, why not put the two together and create differentiated deliverables, such as e-books and infographics?
6. Expansion for new audiences
Following the previous point, many other streaming services will be able to display their own content. The market, which is currently not booming, is becoming increasingly competitive. So, instead of always arguing with the public itself, why not explore new horizons?
And it was just Netflix fez. To conquer a large global audience, a barnacle company that was not enough to just produce content in the United States, but was also worth expanding to new countries. Opening segments in various parts of the world, they exist originally in various languages.
The first big success in this model was Narcos. Here in Brazil, come with a series 3% and, here, there are many others like Samantha, Coisa Mais Linda e Bom Dia, Verônica, etc.
Well, if you have a loyal audience, it’s worth finding ways to connect with more people.
For example: a brand repositioning can be interesting if you notice some type of stagnation in the growth of your business. In the end, could it be that there is no other public that can be reached with the implementation of some actions? Be careful not to make radical changes so as not to lose those who are not following you.
7. Streaming services show the importance of partnership with local professionals
Also, the company also begins to buy local TV productions to sell them and continue them as their own. The idea is to create a varied and diverse catalogue, so that it is possible to make different ways of thinking and telling stories available to 180 countries.
The most famous case is that of The Money Heistwhich had its first two parts produced and broadcast by the Spanish television channel TVE in 2017 and, with the purchase by Netflix at the end of this year and in 2018, in a global February. Com isso, foram contracted new seasons and the series became more viewed in non-English language.
Please note: you do not need to rely on the partnership of other professionals to grow your business.
For example: mainly in the case of agencies that are still starting, it is possible that there is no structure to hire a professional to meet a certain demand. It is best to count on the partnership of freelancers So you can generate capital and form a team.
8. How to retain customers
With so many competing options, what more to Netflix to prevent other companies from taking its place? He committed everything to loyalty with his clients.
First of all, it was a profile study of two assassins. The platform, through algorithms, understands the consumption habits of each person and then begins to make suggestions for films and series from these.
Another point that was very well explored is marketing in social media. Understanding how the three main public networks work: instagramFacebook and Twitter, the company created easy communication with its followers, respecting the type of language of each of them.
Finally, Netflix also resolves to provide even more exclusive content. In 2020, here is the creation of the Almanac Tudum. This magazine, full of games, interviews, texts and many other things was sent by mail free of charge to the candidates who requested it.
Please note: understand that your audience is working to satisfy you!
For example: it is not enough to just date a business as your client, but also to ensure that he continues to obtain your service. Explore the possibilities of loyalty, which range from good communication on networks to offering something exclusive. Do you know those differentiated deliveries? How about sending them something nesse style periodically?
9. Accompany changes in social behavior
A silent society, and it is a fact. Any business that fails to understand the different demands that its public may end up facing in order to remain active in the market.
In case of streaming platforms that begin to produce original content, they perceive that there are social layers that are outdated in their relationship to representation. Instead, they begin to create new narratives that place these people in the center of their stories, such as the case of The Get Down in the Brazilian Sintonia.
This is: it is essential to accompany social changes and evolution.
For example: could it be that you value women in the labor market? Do you understand the importance of hiring racialized people? Oh, ainda, why not open a vacancy for PWDs and immigrants? Only gestures that show that you matter to a more plural world.
Write down on your list the ways in which you can enhance your work, according to the release of streaming services? Continue accompanying or Mestre’s blog For more business and marketing days!