“My Tosta Rica”, the Cuétara Custom Cookies Line, has launched a new format with the focus on corporate events and celebrations, as explained by the brand in a statement. Under the name “C … of celebrating”, the proposal allows customizing the product with logos, images or messages, thus adding to the edible alternatives offered in this type of meetings to respond to the growing demand for details with emotional and brand value.

The pack includes 10 individual mini cases, each with four custom cookies, and has been conceived to facilitate its distribution in professional meetings, from internal days to congresses or product presentations. Thus, beyond its attractiveness for family events such as weddings or birthdays, the brand underlines in the statement issued its usefulness as a corporate gift or welcome element in business contexts.

The customization process can be carried out online through the “My Tosta Rica” platform. With this launch, Cuétara wants to strengthen the positioning of rich toast as a brand capable of innovating without losing its roots, integrating customization as a strategic axis for both the final consumer and for the corporate environment.