Of shrimp of the island and small from the road to the pot or the gizzard. They are great figures and also small ways and customs that Cruzcampo He considers iconic of the Andalusian culture and that now claims in a special edition of his Pilsen beer. Under the name “Heritage”, The brand continues to pay tribute to its origins as part of the platform “With a lot of accent.”

Four years ago Cruzcampo carried out a resposition, by the hand of the Ogilvy agency, and since then he has made its roots and link with Andalusia its communication territory. On this occasion, putting your product in the center of the action, she claims the “Patrimony Chico” of the region through the Tags of your Pilsen bottles. Once again, it moves the message that the accent is much more than a way of speaking.

Thus, elements such as the Mollet, the Table Camilla or the “Being fresh”, or personalities such as martyrdom, are represented in a special edition of Cruzcampo beer bottles. They are, all of them, elements that, according to the brand in a statement, “They contain an incalculable value” and “They are part of our culture and our way of being”

The labels have been created in collaboration with the Cadiz painter Pepe Baena and the Sevillian artist Ana Langeheldt. The first, whose work is characterized by the simplicity of the reasons, is responsible for the labels of ‘El Mollete’, ‘El Puchero’, ‘A la Fresca’ and ‘The Table Camilla’. For its part, the second, stands out in urban art, has portrayed Chiquito de la Calzada, Camarón de la Isla and Martirio.

The initiative is part of the celebration of the 120 years of Cruzcampo, and will be complemented with other communication and marketing actions. Thus, the advance brand that will execute exterior advertising graphs in different cities, and will raffle awards (t -shirts and dishes and even original works of artists) through a promotion in food and hospitality channels throughout Spain until July 31.

It also invites consumers to participate in their profiles in social networks and collectively share and collect other daily elements that make up the material and intangible heritage of Andalusia.

It is not the first special edition that Cruzcampo launches under the umbrella of “with a lot of accent.” Precisely in 2021, when he launched the platform, he created labels that boarded the terms “Courage “,” Goblin “,” Power “,” Jaleo “or” Arrejéar “. And at the end of last year he released “Return”, with which he sought to combat the exile of young talent in Jaén.