“We are going to do a great advertising campaign saying how bad it is, how bad that are health drugs”

Those are the words that the president of the United States pronounced a few days ago, Donald Trump, With the promise of allocating at least 100 million dollars to a advertising campaign aimed at raising awareness of the population about the impact of drug use, And especially fentanyl, which has generated a real health and social crisis in the country.

The president communicated him during his participation in FII Priority Miami Summit, the conference days organized by Future Investment Initiative Institutewhich focused on the importance of investment with a purpose to shape the global economic landscape.

Within that framework, Trump was asked about something about what the United States could learn about other nations, and alluded to a conversation held with Claudia Sheinbaum, president of Mexico. As he said, he transferred that Mexico is not a drug consuming country because, on the one hand, they have strong family values, and on the other, They invest large budgets in advertising awareness campaigns.

Precisely last January Sheinbaum presented the new awareness campaign against drug use in Mexico, which is articulated under the concept “Get away from drugs. Fentanyl kills you. ” 300 million pesos will be allocated for advertisements on radio, television, digital and external advertising, as well as conferences, courses and events in schools.

Trump seems to have felt inspired by Sheinbaum and has advanced that his administration will follow these steps and invest in a great campaign for DIt is hehey to drug use. “It was a very interesting conversation, because we are going to spend hundreds of millions of dollars in advertising so that young people do not consume drugs that devour the brain, destroy teeth, skin, everything they have”, Said the president during his speech at the event.

Trump has not given more details about the advertising strategy that will launch with a view to reducing drug use such as fentanyl. During his participation he said that he would make an initial investment of 100 million dollars, to which I could add another 100 million later. The objective of communication would be to notice the effects, showing the impact on people’s physical and emotional well -being.

He also referred to some similar efforts that his previous administration carried out to stop drug use in the United States, with special focus on opioids. In this regard, he assured that his initiatives reduced drug use in 18%, but considers that in this new mandate, thanks to the promised advertising campaign, he can raise that 50%or 55%figure.
Trump has expressed that he believes that after young people see several of the ads From the campaign, they will no longer want to consume drugs.

Trump’s plan would follow in the footsteps of “Just say no”, The great anti -drug campaign led Nancy Reagan, First Lady of the United States between 1981 and 1989, and that encouraged young Americans to reject drugs.