Darwin & Verne It is the new creative agency of Madrid City Council. It has been awarded the contest convened last January by the Consistory for the hiring of comprehensive advertising creation services declared centralized management for the institutional communication campaigns of the Madrid City Council and its autonomous bodies.

As reflected in the public sector contracting platform, the bidding budget was 476,740 euros (394,000 without taxes) per year, with the possibility of prolonging the contract for three years, which places the estimated contract value at 1,182,000 euros (without taxes).

Darwin & Verne has been the winner of the process by receiving the highest total score, as it appears in the award published dated May 28. It has thus imposed on the proposals of ACCENTURE SANG, ATIPUS, ETERIAN MARKETING AND COMMUNICATION AND TELEPHONE AUDIOVISUAL SERVICES. The Rodrigo agency was also presented to the process, but it was rejected for reasons related to the unfeasibility of the offer.

According to the portal documents, Darwin & Verne has been the economically most advantageous offer of those presented, for a maximum amount of 295,500 euros (Excluded VAT). This figure is broken down into 90,000 euros for feed and 205,500 for campaign and complementary services.

In this way, Darwin & Verne will be responsible for developing a general communication strategy of the Informative campaignss of the Madrid City Council
in all areas, including design and conceptualization proposal; Creativity, design and development of the advertising pieces of awareness or dissemination and guidance on the location of the campaigns in the different media. It will also provide advice on the strategy.

According to the tender, an annual maximum number of 50 campaigns is established. For which it is finally decided to execute, the agency must provide the proposal and presentation of multimedia communication, with supports abroad and/or audiovisual, radio, online, and other channels. Work also includes the development of
basic pieces that start from the proposed creative concept and declines or
Applications to different media or supports.

The tender too demanded a work team Formed by an account director, an account supervisor, a senior accounts executive, two creative directors and two senior art directors. This team has had to prove a minimum six -year experience in the advertising sector.

On the other hand, the agency has also had to Accredit having been recognized for your creative excellence In, at least, an advertising festival. Among them, the Effective Awards, Cannes Lions, El Sol, Ondas Awards, Creativity Club, National Marketing, Inspirational or Laus Awards.

In addition to the economic offer and the presentation of the portfolio, the agencies participating in the contest must have made a Creative exercise. This has consisted of a suicide prevention campaign in the city of Madrid. From this work the quality of the execution, the originality of the idea, the exhibition clarity and the strategic approach have been assessed.

The Contract award criteria The following have been: 25% Creative work, 35% The awards for the design work obtained, 35% the price and 5% to the improvement of information on annual execution and planning.