Some millennial and Gen Z consumers bring their own condiments when eating out. A curious behavior that has inspired the cobranding between Heinz and Herschel Supply, which materializes in the creation of a limited edition luggage collection designed for ketchup fans to carry their favorite sauce in style when they go on a trip.
The alliance between the brands has resulted in two pieces of luggage that, as explained by Heinz, merge flavor and style. The collection consists of the Herschel Heritage Hardshell Medium Luggage suitcase and the Herschel Heritage Hardshell Large Carry-On cabin suitcase. Both have, among other things, zipper closures or reinforced corners for greater protection; They are made with 70% recycled polycarbonate material, which makes them resistant and impact-proof.
The two suitcases come in a striking red color that alludes to Heinz ketchup, and also include other unique design details inspired by the sauce, such as the dotted line design that indicates where to open the condiment sachets; an interior print with the image of said format, or a removable strap and luggage tag in the shape of an iconic Heinz ketchup sachet.
The initiative, which has been worked on in collaboration with the creative agency The Kitchen North America and the communication agency Zeno Group, is part of the Heinz global brand platform “It Has to Be Heinz”. Thus, the luggage collection represents a new celebration of the unconditional love that the brand’s fans feel for the flavor and quality of its condiments.
The collaboration between the companies is based, as they point out, on a deep shared commitment to the creation of exceptional products that make you fall in love with quality and craftsmanship. “ANDWhether they carry sachets in their carry-on or a large bottle in their checked luggage, this collection celebrates the loyalty and passion of our fans to fully enjoy what they love.“; commented Jacqueline Lanphier, Senior Brand Manager at Heinz, in a statement. “As another brand with undeniable devotion and great dedication to style, quality and functionality, Herschel is the perfect partner to bring our vision to life, because life is too short for bland luggage or food.”.
“Herschel has always been characterized by designing functional, durable and timeless products, with subtle touches of personality and originality.“said Jamie Cormack, Co-Founder of Herschel Supply. “Collaborating with Heinz was a logical decision. Together, we have evolved our suitcase with refined details that reflect the essence of Herschel and Heinz.”.
The collection is available through Herschel’s website in the United States and Canada while supplies last. The cabin suitcase is sold at a price of $280, while the large version is sold at $330.
The initiative represents a new example of the culturally relevant work promoted by Heinz and that over recent years has been reflected in forays into the fashion and lifestyle sectors. This year Heinz France created a haute couture dress that it presented within the framework of Paris Fashion Week and Heinz Brazil created “grillz” inspired by the shape of its product.
