Supermodelos in Lisbon at the beat of Miley Cyrus: The Autumn announcement of El Corte Inglés

Jane Anderson
Jane Anderson
Supermodelos in Lisbon at the beat of Miley Cyrus: The Autumn announcement of El Corte Inglés

Again, autumn returns, fashion comes back.

The English Court maintains and perfects its advertising formula to publicize its new autumn/winter fashion collection. It returns to three international supermodels that, to the beat of a catchy and well -known musical theme, looks the garments that are incorporated into the catalog, with a shocking background.

On this occasion, the protagonists are Alessandra Ambrosio, Candice Swanepoel and Jon Kortajarena and travel the streets of Lisbon to the rhythm of the song “River”, by singer Miley Cyrus. The announcement presents the urban environment as a catwalk with the intention of reflecting the will of El Corte Inglés to fill the city with this autumn.

It has been made by the internal teams of El Corte Inglés with the CAP producer, and led by Álvaro Colom.

In this way, the English Court continues to renew its communicative style seeking to be attractive to new generations. It is a suggestive ad, loaded with movement and, as the brand itself points out, “With a mixture of fun, freshness and naturalness
The spot stands out for its aesthetics Street Stylethe magnetism of visual language, in the style of musical video clips, and the Lip Sync of the three protagonists.

The urban inspiration of the cars or the parkour and the spectacular of the rain create a dynamic atmosphere. It is the revitalized city through fashion. It is a place where everything can happen”, Collects the English Court on its website.