The burger company Vice has launched its program loyaltywhich he has called Vice Burger Club. The initiative will allow consumers to accumulate points, called Viciocoinswith each purchase and can redeem them for prizes, experiences or exclusive products.
The company points out that the initiative reinforces the connection with its community and is part of its focus on continuous digitization to improve the customer experience. “We are very happy to launch this program as it is a way to reward our customers for their continued loyalty to our brand. Launching our Vicio Burger Club is a good way to celebrate our four years of life and our partnership with Glovo“, commented Aleix Puig, Co-Dundador and President of Vicio, in the statement.
He himself is part of the audiovisual piece created to communicate the launch of Vicio Burger Club. It describes the program, the benefits it offers or how the degree of exclusivity of the prizes will increase as points are accumulated. It also places special emphasis on the alliance with Cuprato which he gives prominence by pointing out “now, an ad within an ad”.
One of the differences of the Vicio program compared to other loyalty systems lies in its integration with the Glovo delivery application. What’s more, in a statement the company assures that it has become “in the first restaurant brand in Spain that allows all those who buy Vicio through Glovo to accumulate Viciocoins”.
Vicio explains that the program is a loyalty system by levels, starting with the “Underdog” to the “OG”, which is the highest and is reserved for those who have purchased more than €200 of a product at Vicio, either through Glovo or through its own website.
On its website, the brand indicates that users will receive ten points for every euro spent.
The attractiveness of the program also lies in the advantages that being part of the loyalty program gives access to. As detailed by Vicio, joining Vicio Burger Club offers tickets to events such as the Evening of the Year and the Primavera Soundbrand VIP parties; or a Cupra León Hybrid DSG Launch Edition and a Vespa motorcycle electric in collaboration with QuazzarTech, both customized by the burger brand.
Users will also be able to access their own merchandising and products.
