Instagram wants to be a place where people meet around creativity, A space in which users can express, create and share. On the occasion of its 15th anniversary, it has launched a series of oriented functionalities, as it says, to reduce social pressure; He has announced new programs for emerging creators, and has promoted an advertising campaign.
From the hand of the agency Uncommon Creative Studio, Instagram has collected the stories and creative trajectories of personalities such as rapper Tyler, The Creator, singer Rosalía, DJ Fred Again, or artist Nadia Lee Cohen. Under the concept “Anyway”, The campaign explores what creativity for the individual and the perception of others.
“These powerful voices embody our mission and remind us that we all start at some point”; Adam Mosseri, head of Instagram, has commented on a statement. Through the different pieces, the platform explores the role that Instagram has played in its Creative proposalsthe different visions of creativity and issues such as fear of error, learning or overcoming obstacles to achieving dreams.
The campaign was launched a few days ago during the celebration of the NBA final, and includes a series of graphic pieces for outdoor advertising that, according to The Drumare activated under the title “Button” in cities such as London, Los Angeles or New York.
Creativities show the protagonists of the campaign by pressing some of the characteristic social network buttons to publish content.
The campaign communicates, among other things, New functionalities of Instagram that, according to the platform, are designed to reduce pressure and enhance creativity. Thus, Instagram claims to be exploring a way to allow to publish in the profile without being shown in the feeds of all, as well as reorder the publications in profile. “We hope that this greater flexibility on how and where your content is shown to help you create and share without additional pressure ”they expose.
He has also made available to all trial reels, or Trial reels, which allows a reel to be shared with non-seconds; and has added new tools and functional in Edits, The application to create videos from the mobile. Ensures that these novelties are based on the comments of the creators.
Instagram has also associated with Rosalia to create a New typography For Stories and Reels, inspired by their writing; And he has also linked Spotify with notes, so that users can more easily share what they are listening.
In addition, he created Drafts, A program to invest in emerging talent and support creators and artists at crucial moments of their career. Instagram seeks to promote the next generation of creative voices, providing them with financial support, connections, co-deide and collaboration opportunities necessary to realize their creative projects.
