With flowers, with letters or even with images. The way of drinking coffee has sophisticated in recent years, especially in its aesthetic aspect. He has gained so much relevance that, for some consumers, the appearance is more important than the ingredients. And to remember that this drink must be as attractive inside as outside, the brand of vegetable drinks I am has launched a new campaign that claims transparency.
The campaign has been devised by Yosoy’s internal marketing team
Does it under the concept “Not all coffees that enter your eyes should enter your body,” Designed by the company’s marketing department and developed in collaboration with a team of freelance professionals. With her Yosoy encourages consumers to bet on coffees that are “beautiful” inside thanks their good ingredients.
In this way the brand values its products, specifically, the range of vegetable drink Yosoy Barista, Especially created for coffee. “Coffee can be appetizing in sight of its creaminess and Latte art, but what about its ingredients? Do we really know what we are carrying what we are taking?”, He says in a statement.
The campaign is activated this May with creativity of outdoor advertising. Mupis, buses, trams and monopostes in Madrid and Catalonia will wear the graphics, which launch the message of honesty and authenticity of the brand. The goal is connect with an increasingly conscious consumer, both in the level of health and the environment; as well as calling the food industry as a whole to guarantee healthy products.
“It is not about demonizing those who want to upload a photo to their coffee, but to remember that the truly cool is to know what you are taking and be aware of the ingredients you get into the body“; said Elsa Plañxart, brand manager of the brand.”In Yosoy Barista we believe that a coffee has to be beautiful both outside and inside”
Yosoy’s initiative responds to the description made by its products, which ensures that they do not contain additives or added sugars, and that they are made with natural ingredients. For years the brand advocates transparency with respect to the components of the products, and uses the so -called “clean label”, which contains the fair ingredients to offer the best quality and the best flavor, as well as a clear labeling and honest communication.
This philosophy moved at the end of last year with the campaign “A truck in the small print”, designed by the Revuelta agency.
In addition to external advertising executions, the campaign will also have Sample actions and with a strategy of Influencers marketing. The creators Carlos Peguer, Sofia Hamela, Mireia Lamana and Iván Ezquerro will move Yosoy’s message on Instagram, Tiktok and YouTube.
