Take delivery to another level. That is what automobile has proposed Lexus In its new marketing action, which has developed in collaboration with the platform Just Eat and the creative agency Burns. Under the title “Chef Delivery” It offers the opportunity to enjoy an exclusive home menu.

The initiative proposes a contest through which users can opt for a gastronomic experience, which consists of a menu for two people created and cooked at home by the Chef Javier Estévez (La Tasquería), which holds a Michelin star.

It has communicated with an audiovisual piece, produced by Instantwhich reflects the creative concept behind the campaign. The message that the company moves is that it is a menu so incredible that it can only be transported in a Lexus car, specifically the NX model.

As they move from the agency in a statement, the action combines the passion for Lexus’s detail and Just Eat’s ability to send unique experiences to consumer’s homes. In addition, “Chef Delivery” delves into the brand’s link with Innovation and exclusivity, And deepen the Nexus with the world of gastronomy. In this field, Lexus has developed different initiatives, such as the branded content series with the Torres brothers, entitled “Recipes with tour.”

In addition, the Lexus association with Just Eat is based on values ​​sharing, as they comment from the agency. They understand that the platform is a leading delivery brand with which motorists have in common Excellence and care for customer experience.

From Burns they explain that the project is born in response to a request for Lexus Europe, and starts with this action in Spain. To opt for experience, which will only be activated in Madrid, those interested should follow Lexus on Instagram, mention a friend with whom they would like to share the experience and send by private message a video or photography of their kitchen.
Users of the Just Eat application will also be able to participate in the contest, which will be open until March 3.

The communication action is complemented by the Collaboration of celebrities and influencers, that through their social networks they will share how they have lived the experience in the first person. The selected profiles for the campaign are those of Mónica Carrillo, Verónica Gómez and Sara Gim (@sareur).

Technical file

• Title: Delivery chef
• Advertiser: Lexus Europe and Lexus Spain
  • Customer contact: Aurelio García, Laura Díez Parajón, Rudy Boeman and Julie Coonen
• Agency: Burns
  • General Directorate: Carla Alexander and Raquel Serón
  • Executive creative address: Pablo Madrid and Pablo Salinas
  • Creative Team: Irene Blanco and Eva García
  • Producers: freelancefor
  • Customer Services Director: Carola Torralbo
  • Account Director: Rocío Dobarco
  • Accounts Supervisor: Anna Fanlo
  • Account Executive: Lidia Losada
  • Content Supervisor: Juan Rodríguez
  • Strategy Director: Susana Outeiriño
• Producer: Instant
  • Damper: Toño Mayor
  • Executive producers: Jose Pérez and Guillermo Martin
  • Producer Producer: Yolanda Fernández
  • Production Head: Daniel Vesseliza
  • DOP: Daniel Meré
  • Postproduction Director: Santi Sierra
  • Photographer: Davit Ruiz
• Communication: Marta Gutiérrez