From the “princess of the town” to the granddaughter of a king. That is, from Belén Esteban until Victoria Federica. That is the wide range of profiles that will be able to wear the garments of the first collection for women of the brand Nude Project, who has trusted both celebrities to announce the launch of “Woman.”
The brand defines the new collection as “Una explosive combination between rebellion and sophistication“, and how “A unique, unprecedented space, where two of the most iconic figures in the country, from totally different worlds, coexist” Ideas that have channeled through the two chosen figures, which are among the most popular in Spain.
The piece, worked by the internal team of Nude Project, revolves around an encounter in an elevator in which both wear the same garment, although each with a different style. From the brand they point out that this highlights the Versatility of the collection and the way in which a look can adapt to different personalities.
Nude Project has shared creativity in his Instagram profile and both Belén Esteban and Marichalar Victoria have shared it in their respective accounts.
As Bruno Casanovas, co-founder and creative director of the brand, in statements to Reason.WHYthe message of the action was simple, which after five years creating unisex nude project First collection for women. But the objective was that all consumers who felt as represented as possible.
“It came to our head contrast, very different profiles of clients. What unifies them is the attitude towards life, beyond their social class or the place where they come”; Explain to this medium. “And we wanted to represent that in a very visual way and generate impact. We were looking for two figures that created contrast, by age, for perception, but at the same time they were represented by the brand”
From Nude Project they move that the advertising piece collects the elegance and style of Victoria de Marichalar, which has recently won prominence in the fashion world; and the character, rebellion and connection without filters of Belén Esteban. Both, in addition, are related to the brand team. “They were passionate about the project and were very excited”Casanovas points out. “They have made work very easy. They are two incredible women”
Nude Project assures in its statement that “Woman” in its entirety the essence of the brand. “The collection shows that the sophisticated and the provocative can coexist and break all the barriers between the classy and transhy, showing how a chic look can have that gangster and rebel touch that never goes out of style”, They explain.
The collection is composed of close to 50 garments, Among which include essential classics and other more daring and modern pieces. The set that the protagonists look, called “90s Baby denim Set”, is a sample of this.
“Woman” will be available from next Thursday, January 30.