Google India turns information search into a massive interactive game

Jane Anderson
Jane Anderson
Google India turns information search into a massive interactive game

“Did you know that…?” It is a question that awakens curiosity and invites you to know more about something. It is also what has inspired the new campaign Google India to encourage not only the use of its search engine, but also to offer a fun and entertaining experience to users.

Together with the creative agency Ogilvy Mumbai has launched “Googlies on Google”, with which he proposes a game for the entire Indian population. Taking advantage the power of curiosity and the thrill of discoveryseeks to transform the way people experience online searches and encourage solving intriguing questions to satisfy the desire to learn.

Thus, for six weeks users will be able to find 50 questions with seemingly obvious answers, but that involve surprising solutions. These questions can be found in multiple supports and locations: social networks, television, outdoor advertising graphics, newspapers, or even in supermarket aisles or on the packaging of some products, as explained by Google.

In this way the company is gamifying the search experience, and providing moments of fun and learning to interested users. Google also invites you to turn the game into a challenge, both personal and collective, sharing the questions found, competing with other users and getting a score.
The experience, however, does not have a prize or reward, but rather tries to develop curiosity.

Our goal with Googlies on Google was to transform the simple act of searching into something more: an interactive experience driven by curiosity, engagement, and delight. By creating playful and thought-provoking moments, we’ve turned everyday searches into opportunities for discovery and surprise.”; said Sukesh Nayak, Creative Director of Ogilvy India, according to Campaign Asia.

The company is communicating the initiative through various pills that capture the idea of ​​curiosity and discovery, and raise some of the questions that are part of the action. It is also collaborating with influencers and content creators, that are encouraging users to join the search for questions and answers.