Festivals are no longer musical events, they are also social quotes with the fashion and styling industry. In Lidl They are aware of this and have wanted to accompany consumers and be present in the outstanding appointments of the summer with their own capsule collection for festivals.
The supermarket chain has launched a set of garments for festivals lovers and for those who wish to enjoy these style meetings, but without giving up comfort. Is presented under the umbrella GOLEY, The brand driven at the end of last year to collect products designed for Lidl fans, such as heeled shoes or customizable purchase cart.
As the company describes in a statement, the “Festival” collection It is a limited edition that “Fuse the best of streetwear with the free spirit and without filters of the great musical events“. It is composed of sneakers, a squid set for men and women, patterned t -shirts, caps, leggings, and rain poncho, some clogs (clogs) and a Stanley style glass. All of them have the colors and graphic elements of Lidl.
From Lidl they ensure that the collection is composed of sports “With viral DNA “cabal sets “that invite to endure until the last minute“, Impermeable ponchos not to ruin the styling and accessories”As functional as photogenics“There is no space for boring or basic looks. Each piece is designed to be the soul of the party, accompanying you under the sun, rain and hours of Non-Stop music”, Points the brand in a statement.
The collection is put on sale exclusively through the Online store of the supermarket from Friday, June 13, precisely, to accompany the great events of the festivals season. The price of items covers from 3.99 euros (leggings) to 17.99 euros (the tracksuit).
A piece with attitude
To publicize the collection, the creative agency Cuinlab has created an audiovisual piece based on the concept of the previousthat is, those moments in which a group of friends meets and prepares for going to an event, in this case, the festival. As previously happened with other products of moving, urban aesthetics and music charge prominence.
The piece, published on Lidl’s social networks, presents the different elements of the collection, while encouraging to create and enjoy Fun moments. The brand ensures that creativity is a declaration of intentions regarding attitude. “There is no need for a VIP pass, nor the most expensive look. Only an outfit that endures all the desire you have to have a good time“They say.
