Google He has launched an audiovisual production initiative in collaboration with the Talent Producer and Agency Average range partners, called 100 zerosas reported Business Insider. The company’s objective is to finance and produce films, series or television programs to value technological products and services.
As noted by the aforementioned medium, the launch of the initiative has been carried out discreetly, but takes place within the framework of the collaboration Plurianual with media partners Range, whose recent titles include the biopic about Bob Dylan, “a complete stranger”, or the horror tape starring Nicolas Cage, “Longlegs.”
Has launched the program “Ai on Screen” for projects that explore the perception of AI
At the beginning of last April Google announced its association with the producer for the launch of “Ai on screen ”, A new short film program that will take place throughout the next 18 months. As he explained, he will finance audiovisual projects that explore the perception of artificial intelligence.
“We will commission original narratives to visionary filmmakers who explore the complex relationship between humanity and the AI”, The company said in a statement.“We are looking for stories that resonate deeply on a human level, exploring the emotional and ethical dilemmas that arise when we intertwine our lives with smart machines”
Now, with 100 zeros, Google aspires to continue working audiovisual production with a view to fostering the creative community adopt your most recent technological products and services, as its immersive view function or its artificial intelligence solutions. The intention is to generate a positive vision of its proposals through entertainment oriented especially to the young public, as Business Insider collects.
The medium indicates that 100 zeros already appeared last year in the credits of the horror film “Cuckoo”, of the neon producer.
You can expect the Product Placement It is one of the strategies of the initiative to meet the objectives of the technological, although not its main activity. Thus, it could be that the protagonists of the productions wore Pixel phones, Android systems and use tools such as “circle to Search.”
Google aspires to impact public opinion, In the same way that Apple has done it over the last years, pending popular culture. Hundreds of series and films show their phones, or the recognizable blue text bubbles associated with their messaging system. In this regard, technological also seeks to strengthen its attraction among generation Z.
In a context in which traditional advertising finds more difficulty in capturing the public’s attention, the commitment to entertainment Hollywood style is becoming a pillar for many brands when making their messages to consumers.
Despite having YouTubeaccording to Business InsiderGoogle would not be thinking about the video platform to distribute the productions promoted by 100 zeros. The company does not intend to resurrect Youtube Originals, the initiative of the platform to create original programs, but aspires to sell projects to traditional studies and streaming platforms such as Netflix.
As the media collects, 100 Zeros has a dedicated team: Penny Lin, Casey Durant, Tony Nguyen and Rachel Douglas, by Range Media Partners; and Jonathan Zepp, General Director of Emerging Content Experiences on Google.
