The Judarapia Foundation He has recreated a beach in the center of Madrid. For two days, the immersive room of the gamegaterapia club – a multisensory space created for boys and girls in oncological treatment – has become a summer environment with sand, games, towels, palm trees and music. The objective: to offer minors and their families a playful experience adapted to their needs, in an environment away from the hospital.
With 1,300 kg of real sand and the collaboration of companies such as Levaduramadre, New Media Events, the toaster, northwest cars, Vikenzo and plot summer experience to a safe environment.
“Many of these children cannot travel or expose themselves to the sun or sea water because of their treatment, but that does not mean that they cannot enjoy the summer. In the gamegaterapia club, dreams are fulfilled, and if you cannot go to the beach, the beach comes to them”Explains Mónica Esteban, president of the Jaragatherapy Foundation.
He Juegaterapia Club It is part of a network of initiatives developed by the Foundation since its birth in 2010, all oriented to Humanize children’s hospital experience. Through the game as a therapeutic tool, the entity has launched more than 50 projects in 24 Spanish hospitals, among which are gardens, cinemas, lunar stations or color units. The club, open just a month ago, expands that network with a permanent and adapted environment, where children can play, relate and remain children outside the medical context.
“Seeing how children lay on the sand, played, laughed and forgot for a while of everything else … It has been exciting. This summer we have made possible something that seemed impossible: to give them a beach day without leaving Madrid”says María José Jara, director of the gamegaterapia club.
The Jaragaterapia Foundation is also responsible for Baby Pelonesa collection of solidarity dolls created to raise awareness about childhood cancer. Since its launch in 2014, they have exceeded two million units sold and have become one of the main financing and visibility vehicles of the Foundation, thanks to the altruistic collaboration of public figures and compromised brands.
The work of Gamegaterapy It is possible thanks to a network of permanent collaborators – between Sony, The Walt Disney Company, Ecoembes or Iberian Care – that allow to sustain projects with direct impact on the quality of life of the children admitted.
This summer’s action at the Club reaffirms the central purpose of the Foundation: Integrate game, creativity and illusion as essential elements of pediatric carenot as auxiliary resources, but as part of a care focused on the well -being of the child.
