Iberia Internally manages the complete life cycle of its omnicanal digital advertising globally. This is possible since it has made a transition to a self -service model inside Flight Control, the advertising platform based on artificial intelligence of Clinch. The movement gives you greater control over the planning, creativity and optimization of your campaigns.
The initiative responds to the need for the advertising of the airline, which operates flights to 140 destinations worldwide, be it more dynamic, adaptable and scalable In order to respond to changing demand, or price fluctuation. In a statement, Clinch says that its Flight Control platform provides this possibility to the Spanish company.
“Your teams can now create, optimize and launch campaigns independently”
“By adopting a complete self -service model, your internal teams can now create, optimize and launch campaigns independently, moving to the rhythm of your business”; Affirm from the technology company. In this sense, the company will be able to execute global campaigns avoiding the limitations of manual processes traditional, as well as optimize creativity in real time to respond to the market, and without depending on external equipment.
Iberia has been one of the companies Early-Adopters From Flight Control, and before that, the company had to create the different versions of the same announcement for each audience segment and raise them one by one to the platform. Instead, now the artificial intelligence to energize and customize Those creatives according to the user segment and communication channel.
“The automation and efficiency that we achieve with the Flight Platform Clinch control have allowed our teams to achieve a new level of agility, precision and scalability in our omnichannel advertising strategies”Said Macarena Moreno Mañas, senior specialist in Iberia digital marketing, in a state statement. In addition, the airline claims to have reached a greater knowledge of your audiences as well as factors that drive purchasing decisions.
“The transition from Iberia to a complete self -service model is an excellent example of how brands can overcome the complexities and inefficiencies of traditional advertising workflows“said Oz Etzioni, CEO of Clinch. Iberia marketing equipment use the Flight Control’s advertisement creator to create and quickly climb advertisements according to the language, the flight routes and the preferences of the travelers.
The company points out that now Iberia ads respond in real time to what travelers are looking for, whether a last -minute getaway or a seasonal promotion. Clinch points out that when flight searches shoot or travel trends change creativity and message adapt. In addition, you can collect and use your own data more efficiently, for example, adapting specific messages to frequent travelers.
This is reinforced with the fact that real -time integration with feedsallows to show the updates of creativity instantly at the finish line, Tiktok and programmatic advertising channels. Thus you can get each advertisement to keep relevant, precise and attractive at each point of contact.
According to Clinch, the adoption of these tools has allowed Iberia to register a 80% increase in CTR (Click-Through Rate), a 17% increase in the CTR of programmatic advertising and 2 times more search activity for high value flights.
