Donations for the purchase of materials necessary in the fight against the consequences of floods and product distribution are the ways through which the company Lifepro is collaborating with the places and people affected by Dana.

Alejandro RodríguezMarketing Director of the sports food and supplementation company, stated, in statements to reason.Why that Lifepro launched its collaboration last Wednesday, October 30, when it decided to allocate 10% of its turnover that week in sales through the website to donations for aid. Likewise, it is offering the possibility of donating to buyers who place orders on it once they have reached the screen for processing their purchase.

And last Saturday the CEO of the company, Alejandro Monederomoved to one of the affected locations, specifically to Alfafarto collaborate in the distribution of Lifepro products and decided, in view of the devastation, to prolong the aid initiative as long as necessary.

Lifepro donations are channeled in two ways: on the one hand, they are sent to the staff and collaborators of the brand in the Valencia area so that they themselves buy aid material and distribute it personally, or send it to the different organizations that are in charge of this task; and, on the other hand, it is intended for animal protection and defense associations. Alejandro Rodríguez emphasizes the fact that Lifepro is publishing the documents that prove its direct donations on social networks.