Decathlon offers the rental of its sports products in exchange for customers delivering garbage

Jane Anderson
Jane Anderson
bodegón de equipamiento deportivo de decathlon

Decathlon customers in the United Kingdom will be able to pay the rent of bicycles, surfboards or camping equipment in exchange for collecting garbage between the months of September and October. As part of its “Rentals for Rubbish” campaign for World Cleanup Day (September 20), the company is rewarding customers for cleaning up their local areas with discounts on sports equipment rentals.

It has been developed by the AMV BBDO agency as part of the ‘Ready To Play?’ platform.

The campaign includes a partnership with Planet Patrol, a charity focused on environmental action, particularly protecting the UK’s waterways and blue spaces, and has been developed by the AMV BBDO agency as part of the platform Ready To Play? from Decathlon, launched earlier this year.

Participants simply have to pick up trash in your local areasregister it in the Planet Patrol app and then dispose of it responsibly at home or through local recycling facilities. The more garbage they collect, the greater the discount they will get for equipment rental, achieving, for example, with 10 pieces of garbage a 10% discount and with more than 50 pieces, a 50% discount.

On September 21, a pop-up store was opened in London as a starting point for this initiative, with the aim of inspiring people to actively participate in the care of the environment. The eco-space, designed by Beautiful Wonder, has been made entirely from recycled cardboard and operates as a hub for customers to rent free equipment in exchange for the rubbish they have collected.

Izabella Angelova, Global Marketing Director at Decathlon, has stated that “Sustainability and circularity are the basis of Decathlon’s mission. “We are exploring opportunities to expand this initiative globally next year as part of our ongoing sustainability efforts.”

For their part, the Creative Directors of AMV BBDO, Jack Smedley and George Hackforth-Jones, added: “Decathlon makes sports equipment for enjoying the outdoors, but too often the spaces we play in are ruined by litter. Rentals for Rubbish aims to remind people that nature is everyone’s playground and it is up to us to keep it clean.”

The campaign will be active until next October 4.

More info: “Rentals for Rubbish”

Technical sheet

  • Customer: Decathlon
  • Global Brand Marketing Leader: Izabella Angelova
  • Creative agency: AMV BBDO
  • Creatives: Dal Almeida and Mike Hughes
  • Lead Creative Directors: Nicholas Hulley and Nadja Lossgott
  • Executive Creative Director: Laura Rogers
  • Creative Directors: Jack Smedley and George Hackforth-Jones
  • Creatives: Dal Almeida and Mike Hughes
  • Planners: Joe Smith and Rebecca Brett
  • Account Managers: Bruna Bechelli, Pink Kitsawat and Kenza Chakib
  • Agency Producers: Ian Whittle, Maggie Scriven and Josh Clark
  • Designers: Dian Sofia and Frankie Leeks