Google tests verification marks in search results to indicate authenticity of companies

Jane Anderson
Jane Anderson
Google tests verification marks in search results to indicate authenticity of companies

Google is conducting tests with check marks in the search results to indicate the reliability and authenticity of websites of the companies. Thus, some users are beginning to see blue checks next to the names of the companies and their links, which indicates that they are genuine and not copies that aim to benefit from recognizable brands.

In this way, the multinational hopes to facilitate a safe browsing and that the Avoid visiting fake or fraudulent websites. “We periodically experiment with features that help shoppers identify trustworthy businesses online, and we’re currently running a small experiment that shows checkmarks next to certain businesses on Google“, a Google spokesperson commented to The Verge.

Microsoft, Meta, Epic Games, Apple, Amazon or HP These are some of the companies that already have a verification mark, according to the aforementioned media. However, only some users are seeing the new functionality in testing, so it is an experiment by the company that is not being widely implemented.

As some users have shared, hovering over the marks displays a message stating that Google signals suggest that The company in question is the one it claims to be, although it also disclaims responsibility by pointing out that it cannot guarantee the reliability of the company or its products.

With this experiment, Google expands the functionality of checkmarks, which it already introduced in May of last year in Gmail. Since then, all those companies that have verified their identity through the BIMI (Brand Indicators for Message Identification) protocol can show a blue check next to their name and address to indicate their authenticity.