Freedom. Equality. Peace. These are the terms that appear in caps, t -shirts, sweatshirts or socks, garments that launch a message in favor of free, independent and accessible knowledge for all in the collaboration established between the Wikimedia Foundationthat operates Wikipediaand the German clothing brand Armedangels.
The initiative is part of the next celebration of the 25th anniversary of the platform next year
The reference digital encyclopedia has promoted a merchandising line, a capsule collection of fashion items that They encourage consumers to wear their passion for a free internet. The initiative is part of the next celebration of the 25th anniversary of the platform next year. It was created on January 15, 2001 by Jimmy Wales and Larry Sanger, and is already the most popular consultation portal on the Internet.
The collection consists of fourteen different pieces inspired by the visual identity of Wikipedia, Its brand elements, the website interface design or aspects of the user experience. Thus, the garments are presented in black and white, main colors of the text; and in “hyperlink blue”, a key tone in Wikipedia. It also resorts to yellow.
The garments include the Wikipedia and Armedangels logos; as well as terms, and definitions. In addition, he has launched t -shirts and sweatshirts with the emblematic photograph of the earth entitled “The Blue Marble”, taken in 1972 by the crew of the Apollo 17 mission and which is in the public domain.
As explained from the brand, all the pieces of the collection are made with 100% recycled cotton. Articles prices vary from $ 16 for socks, to $ 114 for sweatshirts. 12% of sales are directly allocated to the Wikimedia Foundation And therefore, to “support the future of open information“
The fashion firm ensures that the collection involves the combination of sustainability and free knowledge, and the fusion of its philosophy with the Wikipedia mission. It also points out that the initiative reflects its commitment to a more conscious and responsible future, prioritizing shared values and beliefs.
“In a world full of noise, access to reliable information is what drives real change. That is why we have partnered with Wikipedia to protect one of the most powerful tools of our time: free and independent knowledge accessible to all”; Explained the brand on social networks.“Because informed decisions mold our future. Because knowledge empowers people to challenge, question, act”
From the fashion brand defends that access without restrictions on information allows you to report injustices, boost innovation and continue building progress. Thus, the collection is a allegation in favor of transparency and education as essential elements for positive change.
“Each piece of this collection transmits a message of knowledge, access and impact: from the freedom to learn to the responsibility of sharing information”, Said Christiane Bördner, creative director of Armedangels, in a statement collected Wwd. “With clear and easy to carry out statements, Armedangels demonstrates that fashion can transmit values and be an engine of change”
The collection is articulated under the concept “For Facts’ Sake”, that in Spanish could be translated as “for love of facts.” It is communicating through Armedangels social networks with the participation of influencers and content creators, creativity that communicate curious information or data, and even simulated exterior advertising.
