Those who enjoy taking pictures of their dishes and food orders at home may be rewarded for it. At least in some markets. And it is that Uber Eats, the Uber Delivery service, has launched new dynamics and technological functionalities to connect with both consumers and their associated shops. These include, in addition to artificial intelligence tools, payments for photos sent by users.
In this sense, Uber Eats seeks to reinforce in the user -generated content section (UGC). As the company points out in a statement, customers can contribute to enrich the content of the platform when you upload a photograph for an article that still has no image in the menu.
To make use of this option, just press “Add photos” on the order valuation screen after delivery.
Users of some markets will receive credits in the application for uploading photographs
In addition, in the case of the United States, the United Kingdom, Canada and Mexico users may receive credits in the application. That is, if the image sent is finally published on the platform, the user can be rewarded with an incentive in Uber Cash. This compensation could reach three dollars in the case of the US market.
Beyond connecting with consumers and favoring the use of their services among the public, Uber Eats also seeks to consolidate as a strategic partner through innovation for the more than 1.5 million active businesses in more than 11,000 cities and six continents that ensure make use of their platform to boost the growth of their businesses.
In this sense, one of the main axes of the update is the integration of artificial intelligence to optimize different aspects of commercial experience. Thus, restaurants and establishments that are part of Uber EATs can use technology to make reviews of review. In this way, the AI will allow to quickly extract key information from the opinions of customers, highlighting both areas of improvement and strengths. The objective is to facilitate the understanding of large -scale feedback.
The AI will also generate menu descriptions to help restaurants complete their information; and will improve low quality images. In this way, technology will facilitate the adjustment of lighting, resolution, framing and presentation, or they could even add dishes and attractive funds.
Example images shared by the company suggest that this function could also use generative to directly modify the appearance of food, for example, expanding or filling empty spaces by reorganizing it digitally on the plate.
This application of AI aspires to improve the experience and make the articles of the menus more suggestive, but walks on a fine line with regard to the expectations generated for consumers.
On the other hand, Uber Eats will also launch a live chat that will allow shops to start a conversation with the client once the order is received. The intention of this communication channel is to prevent errors, resolve special applications, manage products without stock or attend possible food restrictions before delivery. The function aims to improve service accuracy and customer satisfaction in real time.
With these updates, Uber Eats seeks to respond both to the personalization of experience, and to digitalization of the delivery ecosystem. Its strategic commitment to artificial intelligence could help the company strengthen and boost its position in a market of growing competitive pressure and sophistication.
