Tinder ensures that every three seconds a relationship is formed on its platform. It is the same time that it takes to eat a fried potato. A curious fact that the appointment application has given life, precisely, with the creation of an exclusive and limited edition of snacks, which it has called “RELATIONCHIPS”.

The action has been carried out from the hand of the creative agency Mischief at no fixed addressand seeks to break some prejudices on the platform. The insight on which the initiative is based comes from a study conducted by Ipsos for Tinder throughout 2024 and considers by relationship that lasts more than three months. With this, the application seeks approach your promise to find a partner and get away from his perception for the achievement of sporadic sexual encounters.

French fried potatoes are limited edition. They were made available to users on June 9 and as reflected in the website created for the occasion they are already sold out at the time of publication this news. As collected The Stablethe edition had 1,500 fried potato bags in bittersweet, in allusion to the different emotions linked to the world of citations today.

The packaging of the “relationchips” includes a QR code that allows users to register to obtain a free subscription week Tinder Gold. In this way, the action, beyond being a communication exercise. It has a tactical approach oriented to the promotion of the Platform Premium model.

“Why is Tinder doing some fried potatoes? Why weren’t we going to do it?“Tinder collects at the initiative site.”French fries are fun. As they say, they are a complete bite. Like you. And you deserve happiness. Not only the happiness of eating fried potatoes. The type of happiness that begins in Tinder every three seconds”

The launch has had the support of Content creators and influencerswith creative ambassadors such as Trisha Paytas or Mikey Angelo, who have announced the action of the brand and the social networks snack.

“Relatichips is a sweet, spicy and symbolic snack in equal parts. They are a celebration of all the relationships that begin in Tinder, with a wink and designed to be devoured, both in social networks and in real life“said Stephanie Danzi, senior vice president of global Tinder marketing, according to Campaign.

“Sometimes – and sometimes I want to say rarely – the truth of the product needs to express yourself through a fried potato“Holden Rasche, creative director of Mischief said.”It is very fun to find new ways to make Tinder’s information tangible. We were attracted to the idea that something as significant as a new relationship could begin at the same time that it takes to do something as insignificant as eating a fried potato“

As explained from the agency, other possibilities were considered for reflecting the data of the three seconds that Tinder offers. Among them, it is the same time that it takes to sneeze, but the agency ruled out the idea since creating a package of paper scarves does not have the same appeal as fried potatoes.

More Info.: Tinder Relatichips

A garbage truck

Among the recent marketing initiatives of Tinder, it is worth highlighting the one made in India at the end of April. Looking for a new celebration of its mission as a facilitator of new beginnings and relationships created a Express garbage truck to encourage users to get rid of the objects of their previous couples and, with it, of emotional load.

The branded truck toured the streets of Bombai collecting all kinds of objects, from love letters to stuffed animals. The initiative was part of the campaign “Move on”, with which the platform has invited, from humor, to turn page and use Tinder for it.