Every year Starbucks begins its celebrations at the beginning of November so that, according to the company, “Everyone has time to live this long-awaited time.”
Under this premise, and coinciding with the launch of its new menu of Christmas drinks and sweets, the brand has launched the campaign, “Where Christmas begins.” An emotional story of a father and his daughter, distanced by daily routines, but thanks to the magic of Starbucks they manage to reunite.
The campaign thus reflects how, in the midst of the whirlwind of everyday life, Christmas has the power to bring us together, relive the excitement of these special moments and remember what is essential: sharing and enjoying with loved ones.
The piece, idea of the VML agencyconsists of a long version that will be broadcast on the brand’s digital channels, with a 30-second adaptation that will be disseminated on social networks and Amazon Prime through media planning. Carat.
Fernando Albarrán, Marketing Director at Starbucks Spain, points out in a statement that “We understand Christmas as a time to celebrate connections and share meaningful moments. That is why this moment represents a key opportunity to continue strengthening our presence in people’s lives, offering them a space that goes beyond coffee and becoming a meeting point.”
For his part, Lolo Ortega, Creative Director at VML, pointed out the inspiring challenge of carrying out a Christmas campaign that would happen in November: “Starbucks contains all the elements that allow good communication to excite and settle in the minds and hearts of consumers: a consolidated, close but aspirational brand with a heritage built on a unique place and a high-quality product” .
Technical sheet
- Advertiser: Starbucks
- Campaign: Where Christmas begins
- Starbucks Marketing Director: Fernando Albarrán
- Starbucks Brand Manager: Catalina Carnicero
- Starbucks Marketing Team: María Martín
- Social Media Alsea: Jose Luis Cazador
- Alsea Media Manager: Sara Pérez
- Director of Digital Marketing and Media Alsea: Borja Cameron
- Creative Agency: VML
- Creative General Director: David Caballero
- Creative directors: Lolo Ortega, Nacho Rojo
- Art director: Irene Montiel
- Editor: Mario Bravo
- Strategy Director: Ana Alonso
- Junior planning: María Riber
- Account Director: Amparo López
- Account Executive: Noelia Sánchez
- Hogarth Producers: Pablo Garcia and Patricia Puchol
- Production and post-production: La Joya Producciones
- Director: Benito Zambrano
- Media Agency: Carat
