Danas, floods, fires, extreme temperatures … time can no longer be an elevator conversation. Not when it is a matter that seriously affects the health and the lives of people. This is reflected in the new foundation campaign Health by righta non -profit organization dedicated to the defense of health through research, awareness and political incidence.

On the occasion of the European day of the victims of climate change, which takes place every July 15, health by law has launched the campaign “Small Talks” (Nimias conversations). Its objective is, as stated in a statement, denounce the gap between the urgency of the Climate emergency and the superficiality with which it continues to be treated, too many times, in political and public discourse.

For her she has had the creative agency McCann and the producer Landiaand have put sarcasm and irony at the center of their message. In one of the pieces created, two fictitious public figures are observed chatting carelessly from time, but with the water and the mud of floods to the knees.

In the second, two men, apparently entrepreneurs are observed, talking on an elevator while suffering the effects of high temperatures. “Let’s stop talking about time. Let’s talk about the weather,” The spot concludes, which encourages citizens to demand policies against climate change that guarantee the right to health.

Beyond the staging of the message, the campaign relies on evidence. Health by law ensures, referring to data from the World Health Organization and the latest report by The Lancet Countdown, that Europe is heating twice the global average speed and extreme heat has caused more than more than 100,000 deaths in the continent between 2022 and 2023.

Specifically, in Spain, the situation is especially complex. The month of June of this year has been the hottest in its history, with temperatures that reached 46 ° C and nights that did not fall from 24 ° C. They are temperatures, as they point out from health, with a direct impact on health, since they prevent the recovery of the organism and drastically raise cardiovascular risk.

In addition to direct impact, climate change also gives rise to large forest fires; It lengthens the seasons of pollen aggravating allergies and chronic pathologies; and favors the expansion of diseases such as dengue or western Nile virus, before limited to tropical areas. The use of fossil fuels also has effects on the deterioration of the air that is breathed, which derives in dozens of diseases.
In addition, climate change also impacts the mental health, with increases in anxiety, depression or suicide risk.

“We cannot continue addressing this crisis only from the environment. It is also a matter of public health, well -being and social justice“; Vanessa López, director of Health by Law, has commented in the statement.” It is essential that the link between climate and health is in the center of the political debate. “

For their part, from the agency, they point out that it is a necessary campaign. “With humor and irony, it highlights the disinterest in the face of the climatic crisis and seeks to break that uncomfortable silence, in order to transform indifference into action”, Said Eoin Sherry, Chief Creative Officer of McCann.

The campaign includes a landing in which, in addition to the spots, the health position and some of its Recent reports related to matter. It will have activations in social networks and also radio wedges and digital audio platforms.

Fire

Flood

“Small Talks” intends to show the lack of ambition and the banalization of the debate, as well as removing consciences in citizenship and politicians, to which it urges to action with urgent measures for climatic emergency.