The question “Where’s Wally?” becomes “Who’s Wally?” in the Etsy Christmas Ad, with which the e-commerce platform highlights the diversity of options in its catalog to make unique and personalized gifts thanks to its community of more than 6 million small sellers.

The spot, designed by Orchard Creative agencyshows Wally in different places and how everyone is happy to find him. However, the locution reflects on the fact that people are always looking for him, but they never stop to ask who he is or stop to really get to know him. But it’s when he returns home and receives an Etsy gift from his friend that he finally feels seen.

In addition to the main spot, Etsy’s Christmas campaign has other, shorter pieces. In one of them, it shows how Wally himself turns to the platform to find the perfect gift for everyone in an easy and inspiring way.

The campaign also highlights the human role that salespeople play to make the holidays special for shoppers. Thus, in another piece that has not yet been published, he tells the story of Alexis, who sells hand-painted Christmas ornaments.

In addition to the spots, which can be seen on television and digital channels, the campaign will also have online activations, influencer marketing and outdoor advertising. The graphic pieces convey Etsy positioning as an ally to make personalized gifts these holidays.