A small detail can turn the ordinary into extraordinary. This is how the jewelry brand understands it Tous, which has reflected it in its Christmas advertisement for this year. under the concept “A (big) detail” The brand remembers the importance of the small details that make a great gift.
The detail, both in its role as a stylistic complement and in its emotional role as a demonstration of affection, becomes the common thread of the campaign. This consists of a main audiovisual piece starring the model Lindsey Wixon, who wears the jewelry pieces that Tous proposes for the festive season.
“A (big) detail is not just a campaign, it is an invitation to look at the moment of giving and being given from another perspective.”, explains the brand in a statement. He also points out that the campaign is a reflection of Tous values and its commitment to quality, design and innovation.
The creative direction of the campaign has fallen to the brand team and Folch Studio.
The campaign also consists of a series of graphic pieces, photographs taken by photographers Felicity Ingram and Daniel Jordan. They show both the model wearing the jewelry and artistic still lifes of the pieces from the collection. The pieces can be seen on the brand’s own channels.
Technical sheet
- Advertiser: Tous
- Creative Direction of campaign: Tous & Folch studio
- Model Photographer: Felicity Ingram
- Still life photographer: Daniel Jordan
- Art Direction: Hako
- Talent: Lindsey Wixon
- Styling: Alicia Padrón
