Cannes Lions has already reached the Ecuador of this 72 edition. At 13 lions obtained by Spain in the two previous days (2 golds, 5 silver and 6 bronzes) we must add only 1 gold lion, which makes a total of 14 metals for Spain.

On this third day the categories awards have been presented as Direct either Averagein which Spain started with 7 and 3 shortlist respectively and that have finally left a desert palm tree for our country.

In Creative Data Spain started with 2 shortlist who have not resulted in prize either. For its part Creative B2Bwhere we also had 2 shortlist, has given Spain 1 gold lion. in Social & Creator We had 2 shortlist who have not convinced the jury and in PR We had a single nomination that is not finally carried out professional recognition.

Next we review the Palmarés of Spain by categories according to the lions granted so far by the Cannes Lions Festival.

*Disclaimer: The market lives (and enjoys) the consequences of international collaboration and where ideas have, more and more, the ability to export, adapt and execute in multiple markets with success results. Some recognition of this year in the Spanish record are a reflection of the solvent capacity of our country’s advertising industry by participating in global campaigns that have been devised for international clients in collaboration with other agencies.

Spanish Awards compilation at Cannes Lions 2025

All Spanish winners of Cannes Lions 2025 in Creative B2B

It should be remembered that last year the agency David Madrid took the Grand Prix in this category for its “Marina Prieto” campaign, for JCDecaux, with which he sought to offer a solid and positive argument about the impact and scope of external advertising and the value he brings in the marks media plans. This year the agency has also been recognized in Creative B2B again for its work for JCDECAUX in the Madrid Metro.

• 1 gold lion For “We are still open,” by David Madrid for JCDecaux. A campaign in the Madrid Metro to publicize the stories of the businesses affected by the Dana that swept several municipalities in Valencia last year.

More info.: Creative B2B winners in Cannes Lions 2024

All Spanish Cannes Lions 2025 winners abroad

It should be remembered that last year the agency Lola Mullenlowe took the Grand Prix in this category for his campaign “Find Your Summer”, for Magnum, with which he sought to dissecting the consumption of ice cream. This year the agency has also been recognized abroad with its work for Ax (Lion de Oro) and Cornetto (León de Plata).

• 1 gold lion For “Scratch & Sniff”, by Lola Mullenlowe for Ax/Lynx. A provocative action that takes as insight a habit among men: scratch and smell. The graphs are made with aromatic ink and thanks to microencapsulation technology when rubbing the image, the real fragrance is released, turning the posters into product demonstration.

• 1 gold lion For “Shades of Red”, by David Madrid for Coca-Cola. A campaign-host to small Mexican businesses through the Coca-Cola awnings that have shadowed the stories of several generations and represent the link between these stores and the brand.

• 1 silver lion For the “Boat”, “Waves”, “Surfer” and “Windsurf” pieces, of the “UNWrap it” campaign designed by the Lola Mullenlowe agency for Cornetto.

• 1 silver lion For “We are still open”, by David Madrid for JCDecaux

• 1 bronze lion For the pieces “Mimi’s Red”, “Prado’s Red” and “El Campo’s Red”, by David Madrid for Coca-Cola, belonging to the “Shades of Red” campaign, which pays tribute to small Mexican businesses through the Coca-Cola awnings that have shadowed the stories of several generations.

More info.: Exterior winners in Cannes Lions 2025

All Spanish winners of Cannes Lions 2025 in Film Craft

• 1 bronze lion For “the cause of the accident that caused the fire”, by the producer Canada Barcelona for the ICEX. It is a short film designed for the promotion of talent and creativity of the Spanish audiovisual sector.

More info.: Film Craft winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Entertainment Lions for Music

It should be remembered that last year the producer Little Spain collected three gold lions in this category for the video clip

• 1 silver lion For “Love”, the music band of the OK Go musical band that, as we have been able to confirm from Reason.WHY it is a shared work between Specialguest New York and Specialguestx Madrid. A spectacular choreography in a sequence plane for which 29 robotic arms and 60 mirrors were used in different shapes and sizes. 4 minutes of kaleidoscopic images, reflexes and colors.

More info.: Entertainment Lions for Music winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Industry Craft

• 1 bronze lion For the “Boat”, “Waves” and “Surfer” pieces, belonging to the “UNWrap it” campaign designed by the Lola Mullenlowe agency for Cornetto. A series of graphs that link the ice cream brand with the summer and the fun of the summer season through the product wrapping in an artisanal collage.

More info.: Industry Craft winners at Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Digital Craft

• 1 bronze lion For “Allevia Pollen Passport”, by MRM Madrid for Opella-Allegra. A tool to help plan trips without worrying about allergies or air pollution. Allevia Pollen Passport interprets and visualizes the risks of allergies in more than 100 countries and 70,000 cities.

More info.: Digital Craft winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in print

• 1 bronze lion For the “Five”, “Boat”, “Waves”, “Surfer” and “Windsurf” pieces by Lola Mullenlowe for Cornetto, belonging to the “UNWrap it” campaign. This is the Making of of the Graphics, which are based on the artisanal collage technique.

More info.: Print winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Health

• 1 silver lion For “The Mind Guardian”, by Cheil Worldwide Madrid for Samsung. A video game based on artificial intelligence oriented to the identification of cognitive deterioration.

More info.: Health winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners in Pharma

• 1 bronze lion For “Painvisible”, by VML Madrid for Aritium. A tool that is based on thermal images to detect heat patterns in the human body and, through AI, translates them into objective pain evaluations, especially useful for nonverbal patients.

More info.: Pharma winners in Cannes Lions 2025

All Spanish Cannes Lions 2025 winners on Radio

• 1 silver lion For the wedges “High Energy Intern”, “High Energy Boyfriend” and “High Energy Dad”, by David Madrid for Fusion Energy Drink. The campaign shows common characters that act with exaggerated energy, as if they lived an action scene, creating a comic contrast that reinforces the concept of “high energy.”

More info.: Radio winners in Cannes Lions 2025