Achieving the best positions in Google is the main objective of any site, right? But did you know that site hierarchy and SEO can be decisive factors in improving your ranking in search results?
When we talk about site hierarchy and SEO, we are referring to the organization of pages and how they connect. And, when structured, this hierarchy helps both users to navigate better and Google to understand the importance of your pages.
Continue reading and understand how Google search works, how the site hierarchy can help your SEO strategy and how you can improve the classification of your website in your browser results!
How does Google Search work?
Google is the largest search engine in the world and processes thousands of searches every day, the algorithm that organizes these results is constantly updated to guarantee the best experience for the user.
Searching for Google comes with its crawlers (indexing robberies) that go to the Internet in search of new pages and updated content. We index the pages and organize the results based on criteria such as relevance, authority and hierarchy of the site.
Second or own Google, close to 15% of searches carried out daily are new, or you know, you have never done anything before. Isso demonstrates how the search system needs to be highly adaptable to offer accurate and up-to-date results.
The site hierarchy and SEO play a fundamental role in the ranking of these pages. When a site has a clear structure, with logical navigation and well-organized internal links, Google can crawl and index or content more efficiently, increasing the chances of better positions in organic searches.
Another important fact is a Backlink study, which showed that pages with a well-defined hierarchy and a good site architecture 34% more chances of appearing in the first positions of two search results.
Google also values the user experience and the relevance of the content. According to Search Engine Journal, 53% two users abandon a page that takes more than three seconds to load, What does it mean that, apart from the hierarchy of the site and SEO, factors such as loading speed It also impacts the ranking.
- I also read: Site Architecture to Attract More Organic Traffic
To understand more about how you can optimize your site and conquer the top positions on Google, watch the video below, where Fabio Ricotta explains the best SEO practices to ensure your ranking:
How does Google Search organize information?
The organization of information in Google search is a complex process that involves the tracking of billions of web pages. Google uses its search index, which works like a vast digital library, to organize and classify this information.
According to Google itself, the index contains more than 100 thousand gigabytes of data, or equivalent to three thousand pages.
The site hierarchy and SEO are crucial in this process, because pages with a good hierarchy facilitate the work of two search algorithms, allowing Google to better understand the relevance and relationship between pages.
It is this structure that helps determine which pages should be displayed in the first results, or that is fundamental for the classification of results. When the site hierarchy is clear and well organized, Google can crawl and index the content more efficiently.
Second, a study carried out by the company Moz, pages with a site structure that is organized by them 28% more chances of being indexed efficientlyresulting in better classification in organic search results.
Also, the proper use of categories and internal links allows Google to understand the importance of each page within the site.
Another interesting fact is a research carried out by the company Ahrefs, which indicated that 91% of web pages do not receive organic traffic because they will not be adequately indexed We do not have an optimized site structure.
This reinforces the importance of the site hierarchy and SEO to guarantee that the content is easily found using search mechanisms.
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How does Google classify research results?
According to Google itself, the ranking systems examine hundreds of billions of pages on the web and sort them in a fraction of seconds. These systems are designed to identify the most relevant pages based on factors such as content quality, site usability, site hierarchy and SEO.
The site hierarchy and SEO play a fundamental role in this process. When Google crawls a site with a clear and organized structure, it is able to identify with greater precision which pages are most important.
This contributes to a better classification of results, once sites are organized they facilitate the browsing experience and are considered more useful for users.
Google’s algorithm is constantly updated and adjusted to improve the accuracy of results, and some details about its operation have been revealed recently. update of the Google algorithm. It is therefore essential to keep the site hierarchy and SEO always up to date, accompanying these changes to avoid classification queues.
According to a report from the Search Engine Journal, 75% of users never go past the first page of results, reinforcing the importance of having a good site and SEO hierarchy to guarantee that the pages are still classified.
Also, the use of strategic keywords and internal links helps Google understand the relevance and relationship between the pages of your site. These factors are directly influenced by hair algorithm that or Google Used to determine the ranking of two sites, and understanding how it works can make all the difference in your SEO strategy.
How Google defines the order in which search results will be displayed
Google uses a series of algorithms to determine in order two results that are only displayed in a search. These algorithms analyze hundreds of factors in fractions of seconds to offer the most relevant and useful pages for each user.
The site hierarchy and SEO play an important role in this process, ensuring that pages are organized in a way that they will be easily crawled and understood by Google search systems.
According to Google, the factors that most influence the order of two results include:
- relevance of content: o Google verifies that the page contains information related to the research carried out, including corresponding key words and semantic context;
- content quality: The system seeks to identify pages that provide trusted and useful information, many times considering the domain authority;
- page usability: pages with clear hierarchy, intuitive design, and that offer a good experience to the user, such as fast loading and responsiveness, only preferred;
- context and user settings: The location of the user, the device used and the research history also influences the order of two results.
Also, the site hierarchy and SEO are implemented to ensure that Google better understands how pages relate to each other, and that it increases the chances of good rankings.
To learn more about how to optimize your site based on Google updates, check out the video below, which offers practical SEO insights:
How to know the positioning of your site on Google?
Knowing the positioning of your site on Google is essential to support the performance of your SEO strategies and continually adjust your tactics to improve your visibility in search results. There are several ways to monitor this positioning, using both free and paid tools.
One of the most accessible and effective ways is through Google Search Console. This free Google tool allows you to track which keywords your site is ranking, how many clicks it is receiving, and which position it appears on search results pages (SERPs).
Also, you can also use specialized tools such as semrush e Ahrefs, which offers detailed data on the ranking of your site for different key words, as well as correlation analyses.
Now that you understand how the hierarchy of the site and SEO Directly influence the ranking of your site on Google search resultsit’s time to apply these tips and start optimizing the structure of your site!
For this, continue accompanying Agência Mestre and confirm a complete step by step of how to make your site appear on google! A complete content of indexing and visibility to achieve the best positions in organic searches!