The National Creativity Awards 2025 They have already announced their winners, and have placed “the cause of the accident that caused the fire”, by Canada and The Social Vim Collective for ICEX, as the most awarded campaign of this edition. Has achieved 9 metals in the contest that summons the Creativity Club.
The Spanish audiovisual sector promotion strategy carried out by the agency through the From Spain Audiovisual Program has stood out among all the works of the palmarés by volume of metals. For its part, two campaigns of KFC and those of Magnum, Cupra, What the Sleep and Tourism of Andalusia They have also captivated the jury in this edition.

Outstanding campaigns in C of C 2025

“The cause of the accident that caused the fire”, by Canada and The Social Vim Collective for the ICEX (9 awards)

It is the campaign with the most metal volume. He has received a gold in the ideas section, and another five in Craft, in the Subcategories of Management and Realization, Art Directorate, Directorate of Photography, Drafting and Assembly. In addition, he has achieved two silvers, for his casting and direction of actors and for his production direction; And also a bronze, for its sound and music. The campaign has also achieved a mention in El Palmarés.

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This is the main audiovisual piece of the campaign “Spain, where the talent ignites”, Designed by The Social Vim Collective for the Audiovisual Program from Spain, of ICEX. The short film, written, produced and made by Canada, He has sought to promote the talent of the Spanish audiovisual sector internationally.
She has done it with the story of Marta, a young director tormented by fears, anxieties and doubts about the production of a film. He has had the participation, among others, from Ja Bayona, Karla Sofía Gascón or Barbara Lennie.

Thanks to this Canada campaign, it has managed to position itself as the second advertising company of the Palmares, only behind Lola Mullenlowe; And the ICEX has entered the group of brands currently leading Spanish creativity with KFC, Cupra, Magnum and Samsung, which stand out in a more contest for the advertising proposals offered to the market.

“The menu test”, of PS21, meme and medium sand for KFC (7 awards)

It has been the second most awarded campaign, with 7 metals distributed among 3 silver, in strategy, content and innovation; and 4 bronzes, in strategy, content, craft and media. He has also achieved three mentions in El Palmarés.

The fried chicken brand collaborated with Netflix to promote “the squid game” and created An immersive event Presented by Ibai Llanos in which more than 400 people participated in a competition inspired by the series. The action included the raffle of thousands of euros in prizes and the launch of an exclusive menu in KFC.

Thanks to “the menu test”, PS21 and Meme are among the advertising companies that have achieved A better performance in this edition of the festival and is part of the group of those that currently stand out for their creative proposals to the market with Lola Mullenlowe, & Rosàs and Fuego walks with me.
For its part, KFC is among advertisers who currently lead Spanish creativity, together with Cupra, Magnum and Samsung, and which stand out in a more contest for the advertising proposals offered to the market.

“Find Your Summer” by Lola Mullenlowe for Magnum (6 awards)

He occupies the third position in the list of campaigns with more metals, although he ties with six awards with other works, but stands out for having achieved the Grand Prix and five golds in the sections of ideas; in strategy, for its tactics; in media, for the use of an existing medium; and two in Craft, for the address and performance and photography of the spot.

The campaign searched Destationalize ice cream consumption and boost brand sales in the United Kingdom, and for this he created a narrative around Sol’s rays inviting consumers to find summer in winter. He had exterior advertising creativity, based on photographs of Ale Burset; a spot directed by Juan Cabral; an application to find the sun in real time; and a Push notification system based on geolocation to send discounts for Magnum.

In part thanks to “Find Your Summer”, Magnum is one of the advertisers who currently lead Spanish creativity. In addition, the campaign has generated an excellent cycle of festivals for Lola Mullenlowe, in which he has harvested recognitions such as the Grand Prix out of exterior in Cannes Lions 2024. It has been the advertising company with the best performance in this edition of the festival.

“There is no second”, from & Rosàs and Rome for Cupra (6 awards)

Draw in number of trophies with “Find Your Summer”, but is located fourth in the classification according to the value of the metals obtained. He has achieved three golds and two silver in Craft, for his address and completion, production direction, special effects, photography and assembly address. He has also obtained a bronze in ideas.

The campaign was framed in the sponsorship of the brand to the 37th edition of the America’s Cup and was a blockbuster made by the filmmaker Ja Bayona and with production of Rome. It combined different styles, from animation and CGI (Computer Generated Image), to original footage, evoking cinema and sport and establishing parallels with the design of the vehicle. An ode to competitiveness and the differential nature of the brand was achieved to continue positioning Cupra as an independent global brand and of a premium nature.

With the performance of “There is no second”, & Rosàs It is among the advertising companies with the best performance in this edition of the C de C awards, and also among the agencies that currently stand out for their proposals. In addition, it is one of the agencies with the most awarded client portfolio, having collected awards for four different brands.
For its part, Cupra is, together with KFC, Magnum and Samsung, among the advertisers who currently lead Spanish creativity.

“Fries Compensation”, from PS21, Meme and Medium Sand for KFC (6 awards)

The fifth place in the list of more awarded campaigns corresponds to “Fries Compensation”of PS21, meme and Medium sand for KFC. Cama with 6 metals with the two previous campaigns, but occupies this position by having received 2 golds, one silver and a bronze, as well as two mentions. He has stood out in ideas, craft, strategy, innovation and media.

The campaign communicated the change in the recipe for the brand’s fried potatoes. KFC wanted connect with your customers giving them the equivalent amount of new fried potatoes they had asked for the previous ones through the application. Outdoor advertising creativity based on user criticisms were also executed to their previous recipe to make known that he gave tons of product for free through their restaurants in Spain.

“Mimir is great”, fire walks with me for What the Sleep (6 awards)

He has also won 6 awards in the National Creativity Awards 2025. In Craft he has received a gold, a silver and a bronze, for his sound and music, writing and assembly; while in strategy he has achieved a money and a bronze. In ideas he has obtained a money.

The campaign proposed a modern Musical Ode to the advantages of resting well. With SMILE production, the piece addressed the benefits of sleeping using the language and idiosyncrasy of new generations and generating counterpositions between sleep and heartbreak scenes.

Partly thanks to this campaign, Fuego walks with me is one of the advertising companies with the best performance in this edition of the contest and is, together with Lola Mullenlowe, Jungle (PS21 and Meme) and & Rosàs, among those that stand out for their creative proposals. It is also one of the agencies with the most awarded client portfolio, having collected awards for four different brands -jumpers, Volkswagen, What the Sleep and Koi-.

“The Surrender By Hans Zimmer”, by Ogilvy and Rome for Tourism of Andalusia (6 awards)

It has also achieved 6 metals. All of them bronze: one in ideas and five in Craft, for their direction and realization, art direction, photography direction, production and sound and music direction.

The campaign was sequel to the award “Andalusian Crush” -Gran National Creativity Award in 2024-, with which Tourism of Andalusia has been promoting the region among tourists globally. On this occasion, he had the composer Hans Zimmer, who narrated the piece claiming to feel the power, power and charms of the community’s cultural proposal.

Ogilvy It is one of the advertising companies with the most awarded client portfolio, for having achieved awards for four different brands, such as the Ministry of Equality, Suchard, La Once and Tourism of Andalusia.