The acquaintances Decals -Very typical of the summer time- now printed on photosensitive ink, focus the action that ISDIN It is carrying out to raise awareness about the use of photoprotection among the little ones. The temporal tattoo, created by the cream brand, solar shows the protagonists of the popular story of “The Three Cerditos” and allows, after applying the photoprotection, making the wolf and disappear disappear and “Save the three animals”, as explained in a company statement. It is a simple and effective idea to transfer to the little ones the importance of using sun cream.
The action plays with the maxim that the medium is the message
Baptized as Isdin Tattoo to Learn, With this Temporary tattoo It is sought to convey that using an adequate photoprotector during the first 18 years of life can reduce 78% the risk of skin cancer in adulthood.
“We are aware of the importance and complexity of applying sun protection to the little ones”They comment from the brand in a statement. “With tattoo we want to raise awareness among children of self -protege and help families acquire this important habit, playing with the maximum that the medium is the message”says Romina Vázquez, head of photoprotection in ISDIN Spain.
Printed with two types of ink, Isdin UV Tattoo to Learn use one of the most popular stories to work. Thus, the wolf of “the three little pigs” is printed in photosensitive ink, so that it appears when it is exposed to the sun but disappears when applying it sun cream.
The temporary tattoo was presented by Juan Naya, CEO of Isdinin a school in Barcelona, where he taught with dermatologists a workshop on children’s photoprotection, within the framework of the ISDIN photoprotection school campaign, which this year turns 30. “We want to inspire a future without cancer and through our school campaign and tools such as the new temporary tattoo, we managedJuan Naya indicates.
Under the Claim “Because the best way to teach them to protect themselves from the sun is playing”various educational materials and contents have been created as part of the campaign, among which a story made in animation.
The project arises from the collaboration between ISDIN, Arena and Havas Play, the content accelerator of Havas Media Network. “It is a project that we are very proud. After many months of R&D, that it is a reality is thanks to the courage and thrust of ISDIN and the attitude of the team that thinks that nothing is impossible”Patricia Flores, Transmedia Director in Havas Play states.
The Media strategy Designed by Arena articulates a multimedia audiovisual campaign that will have a presence on television and on the main TV Connected platforms such as Disney+, Movistar+ and Netflix. And the diffusion will also focus on YouTube, social networks and movie theaters to impact the most related target.
