Kyndrylthe Technological Infrastructure Services company emerged in 2021 of the IBM split, has received special recognition to the best marketing team in the National Marketing Awards Convened by the Spain Marketing Association. Thus, the work of the company’s professionals is recognized for promoting the business and the relationship with consumers.

The National Marketing Awards are presented this year renewed, with the Updated categories and a jury criterion – which has been composed of 20 professionals – redefined for the occasion.

Kyndryl collects the witness from Telefónica, which collected the award for best marketing team in the last edition of the awards, coinciding with the company’s centenary celebration. Throughout Telefónica last year, it deployed a comprehensive strategy aimed at making its 100 years of history a milestone of its cultural, social and economic relevance and relevance.

The recognition now collected by Kyndryl, as indicated by the bases of the contest, takes into account innovation and work methodologies successfully implemented in the marketing department: measurement models, project management …, as well as the team spirit and the activities carried out to promote the union between the members. Also the level of commitment, that is, satisfaction, rotation, or career development in the company. And other specific kpis of the marketing and business projects.

The prize values ​​the work done by the company to, among other things, overcome the historical dependence of IBM, build a Own brand and establish Kyndryl as a reliable and innovative partner. Also for its integrated marketing and sales approach, personalization and innovation, as well as the focus on customer experience.

Kyndryl has been part, on the other hand, of the long list in the category of Brand construction for the work done since 2021 to develop an independent and competitive entity and personality after the IBM split. Its objective has been to maintain the confidence of inherited customers and, at the same time, position themselves as an innovative leader in technological infrastructure services also differentiating themselves from the main competitors.

The company ensures that marketing has been fundamental in all this. It has been guided by a comprehensive strategy in which the Humanization of technology and Kyndryl has positioned himself as a brand centered on people. Relevant content has also been developed and executed differentiating events that reinforced the notoriety of the brand.

The strategy has also opted for the ACCOUNT BASED MARKETING (ABM), As Mónica de la Maza, Kyndryl Marketing Director in Spain shared in the “B2B Sitrogooms” meeting organized by AMKT. Kyndryl conceives ABM as a central and transversal strategy of the business, through which it develops highly personalized programs for each strategic account in line with commercial objectives.

Kyndryl was also part of the long list in the section Customer experience With your program “Executive Circle”. Its strategy has been to provide its executive clients experiences that transcend the professional and offer them opportunities for human and emotional development, thereby seeking connection and differentiation in an environment defined by technical information.

In this sense, the company has moved away the traditional portfolio or product promotion, and has prioritized the exclusive experiences. Thus, it has promoted private dinners with inspiring business figures or exclusive visits to emblematic institutions. All this has allowed him to strengthen the perception of the brand.

Here you can expand our editorial coverage on the National Marketing Awards 2025:

• Estrella Galicia receives the National Marketing Grand Prize
• Rosa Tous is chosen as best business leader
• Majorica wins gold in brand construction
• Estrella Galicia stands out for its comprehensive strategy and sponsorships
• An AI solution for corporate trips gains customer experience
• Sanitas stands out for innovation in its value proposition
• Calvo takes a gold for its advertising and communication
• Ikea wins gold for its sales strategy