Fox has sold all his advertising inventory for the super bowlas the company has announced when presenting its latest financial results. In addition, he has shared that he has reached record prices for the final game of the Nation Football League (NFL), which will take place on February 9 in New Orleans.
Thus, the advertising spaces for the broadcast of the event would already be covered, three months before the sporting and social event. As Fox has pointed out and collects adweekthe company would have been looking for a minimum price of 7 million dollars for a 30-second ad.
The last time Fox broadcast the event, it brought in almost $600 million.
It is worth remembering that the last time Fox was in charge of covering the event, the network entered almost $600 million for Super Bowl 57 in 2023. On that occasion the 30-second spot was sold for approximately 6 million dollars.
However, last year, when Paramount was in charge of broadcasting the game, it noted that it had surpassed that revenue figure in 2024, which would have been the highest Super Bowl revenue in history. Last year, the ads fetched a price tag of around $7 million.
Last year’s Super Bowl was the most-watched event in American television history, attracting 123.4 million viewers, which represented an increase of 7% compared to the previous year. The growing interest in the event is allowing chains to raise the price of their advertising space for the occasion.
According to the agreement established with the American football league, Fox will broadcast the 2025 Super Bowl and also those of 2029 and 2032. Beyond the Super Bowl, the Fox coverage of the NFL for which the network reportedly paid $2.25 billion a year in retransmission rights, is enjoying its best start in five years, averaging nearly 26 million viewers.
The Fox’s revenue has risen to $3.56 billion during the first quarter of its fiscal year 2025, which represents an increase of 11% compared to the previous year. Part of that income would come from advertising generated around the NFL and college football; as well as political advertising and a summer full of sports, with the Euro Cup or the Copa América, among the featured events.
