External advertising can also offer interactive experiences, as it has proposed Ax In Greece to publicize his new Cherry Fizz body spray. The fragrance brand has resorted to gamification to promote the product and connect with the new generation of consumers.

He has done it hand in hand with the creative agency Ogilvy Greece and transforming the marquee of a bus stop in the evangelism neighborhood, in Athens, into a recreational machine. Under the concept “Tor the Sweet” (Grab the sweet ”), has proposed a game that, as a result, has facilitated a tasting of the new aroma of Ax.

As exposed in a video shared by the agency, and exclusive Group polyitis, Digital support screens invited passers -by to scan a QR code to access a Digital game that emulates the classic claw machines of the recreational. Through the mobile phone, users could direct the artifact to grab Ax spray between a multitude of virtual cherries.

The participants obtained a test strip to enjoy the new aroma through the Integrated dispenser On the support. Days later, as he collects ADS OF THE WORLDusers, who to be part of the experience had shared their contact data, received a Product sample In their homes.

The strategy is a commitment to the omnicanity and integrated combination of online and offline media, as well as by Attractive activations based on entertainment to capture the attention of the younger public, increasingly far from traditional advertising.

The initiative has been part of a broader campaign that has had the participation of influencers and content creators. These, in addition to making the product known, have also encouraged to approach the bus stop, which will remain active until July 28.

Nor is it the only activation that AX has made in Greece to promote the new fragrance with cherry aroma. The brand was also present in June at the Mad Vma Village Music Festival.