The new Christmas campaign Women’Secret continues working on insights related to women and underwear. In this case, the brand, together with its agency Pingüino Torreblanca, has chosen one that fits with the Christmas season: all women have in some drawer that model of underwear that they take out many times, but in the end they never wear. Thus, the underwear brand points out Christmas as the best occasion to show it off.

With this idea, the agency has created an audiovisual piece that says that the party does not start when you turn on the lights or when the family arrives: the party starts when you serve lace and chiffon.

It is a piece with current aesthetics but with a musical band
reminiscent of those immortal Christmas songs by Bing Crosby, the Andrew Sisters, Sinatra or Billie Holiday.